Head of Marketing, PR & Communications

We are looking for an experienced Head of Marketing, PR & Communications (Brands & Corporate) at Etoile Group across the GCC. This is a senior leadership role responsible for supporting the business through shaping and executing the regional strategy across brand marketing, digital, social media, CRM & clienteling, PR & communications, events, experiential marketing, partnerships and content, while ensuring alignment with each brands global vision. What you will lead Marketing - Develop and execute the overall GCC 360° marketing strategy for the different luxury brands. - Lead high performing, multi-disciplinary marketing team and manage marketing budgets. - Build curated CRM and clienteling strategies to acquire, retain and reactivate high value clients. - Lead high profile events, boutique openings, launches and experiential activations across the GCC. - Develop strategic partnerships with premium malls, agencies, loyalty program and other high value customer ecosystems. - Partner closely with brands, marketing and PR teams and senior leadership to translate global brand strategies into impactful GCC initiatives. - Drive a strong commercial and data led approach to marketing, measuring impact through engagement, acquisition, conversion, incremental sales and ROI. PR, Corporate and Brand Communications - Develop and execute the Group’s Corporate and Brand Communications strategy, establish best practices, policies, frameworks and performance objectives aligned with overall business priorities. - Shape regional PR strategy in coordination with each brand and cultivate strong relationships with media, influencers, industry leaders and corporates. - Advise senior leadership on strategic communication, manage key internal stakeholders, and provide communications support for strategic initiatives, leadership engagements and committee meetings. - Lead external communications and media relations across the Middle East, including media strategy, press releases, briefings, spokesperson management and communications with key industry stakeholders. - Organize and execute Group events and key corporate engagements, ensuring communications, messaging and brand representation effectively support the intended business and reputational objectives. - Oversee content across traditional and digital channels and build senior management capabilities for effective public and media engagement. What we are looking for - 12+ years of progressive marketing, communications (Brands & Corporate) and PR experience, with significant leadership experience. With 4 years of experience in luxury retail industry within the GCC. - Bachelor’s degree in Marketing, Business, Communications, or a related field; a relevant master’s degree is an advantage. - Strong expertise leading CRM, clienteling, digital marketing, PR, corporate communication, events and experiential marketing. - Proven experience leading integrated, multi-channel marketing strategies across multiple markets. - Strong GCC market knowledge and an established regional network across media, influencers and premium partners. - Experience managing sizeable teams, budgets and external agencies. - Commercially astute, strategically minded and highly effective at working with global stakeholders. - Arabic speaker, French would be an advantage.

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