Marketing Automation Manager Crypto

Description: As a Marketing Automation Manager and Customer Journey Manager in the crypto space, you will play a key role in optimizing user journeys across our digital asset ecosystem. You will leverage advanced marketing automation tools and data-driven strategies to enhance user engagement, retention, and lifetime value. This role focuses on delivering highly personalized experiences to traders and crypto users, driving growth and loyalty in a fast-paced, regulated environment. Key Responsibilities 1. Strategize and Implement Marketing Automation - Design and execute marketing automation strategies across crypto platforms (web, app, trading interfaces). - Build, launch, and optimize automated campaigns (onboarding, activation, retention, re-engagement). - Develop and manage campaigns using tools such as Braze, ensuring continuous optimization and performance improvement. - Manage lifecycle campaigns including KYC completion, first trade activation, deposits, and trading behavior. - Continuously optimize campaign performance to maximize ROI, engagement, and conversion rates. 2. Manage Customer Journey - Analyze and optimize the full user lifecycle—from onboarding to active trading and retention. - Develop segmented and personalized communication flows based on user behavior (trading activity, wallet usage, portfolio trends). - Enhance user experience through targeted messaging across channels (email, push, in-app, SMS). - Collaborate cross-functionally to ensure a seamless and consistent user journey. 3. Data Analysis and Reporting - Track and analyze campaign performance, user engagement, and lifecycle metrics (CAC, LTV, retention, churn). - Use data insights to refine targeting, messaging, and automation workflows. - Create dashboards and reports for senior management with actionable insights. 4. Collaboration and Coordination - Partner with product, growth, compliance, and trading teams to align on user experience and messaging. - Work closely with tech teams to integrate and optimize CRM, CDP, and marketing automation tools. - Support go-to-market strategies for new crypto products, features, and token launches. 5. Innovation and Compliance - Stay updated on crypto trends, Web3 innovations, and user behavior in digital asset markets. - Ensure all campaigns comply with crypto regulations, KYC/AML requirements, and regional marketing laws. - Drive experimentation (A/B testing, personalization strategies) to continuously improve performance. Qualifications - Bachelor’s degree in Marketing, Business, or a related field. - 3–5 years of experience in CRM and marketing automation, ideally within fintech, crypto, or online trading environments. - Hands-on experience building and optimizing campaigns using Braze or similar marketing automation platforms. - Background in fintech or crypto is strongly preferred, with understanding of trading platforms, wallets, or digital assets. - Strong analytical mindset with experience in data-driven marketing and performance tracking. - Familiarity with lifecycle marketing metrics (CAC, LTV, retention, churn). - Experience working in regulated environments with knowledge of compliance (KYC/AML, financial promotions). - Excellent communication and stakeholder management skills.