Senior Executive - Inside Sales

About the Role We are looking for a highly driven Outbound SDR / Inside Sales Executive who can proactively identify, engage, qualify, and convert high-potential prospects into qualified sales opportunities for greytHR. This role is not limited to traditional cold calling. The ideal candidate should be comfortable using AI-powered prospecting, sales intelligence, automation, LinkedIn, email, and CRM tools to identify the right accounts and decision-makers and build a strong outbound pipeline. As a Senior SDR, the candidate is expected to operate with greater independence — owning larger or more strategic territories/accounts, mentoring junior SDRs on prospecting and AI-assisted outreach best practices, and consistently driving a higher volume of qualified pipeline with minimal supervision. Key Responsibilities 1. Outbound Prospecting - Identify and research target accounts within the defined ICP. - Prospect into mid-market organizations across relevant industries. - Identify key decision-makers such as HR Heads, CHROs, HR Directors, CFOs, Founders, and Business Leaders. - Build and maintain a healthy prospect pipeline through multi-channel outreach. 2. AI-Powered Prospecting - Use AI tools to identify prospects, research accounts, understand buyer profiles, and personalize outreach. - Leverage AI for account research, lead prioritization, email/message personalization, and prospect intelligence. - Experiment with new AI-powered sales and prospecting tools to improve productivity and conversion. - Use AI responsibly to improve the quality and relevance of outreach rather than relying on generic automated messaging. 3. Prospecting & Sales Tools Hands-on experience with tools such as: - LinkedIn Sales Navigator - Apollo - ZoomInfo / Lusha / similar sales intelligence platforms - Outreach / email sequencing tools - CRM Efficiency & Data Management - AI tools such as ChatGPT, Gemini, Claude, or equivalent AI-powered sales/research tools - Calling and engagement platforms 4. Multi-Channel Outreach - Execute structured outreach through calls, emails, LinkedIn, and other relevant channels. - Follow a defined prospecting cadence and consistently follow up with prospects. - Create personalized messaging based on account, industry, role, and business context. - Handle objections and create meaningful conversations with prospects. 5. Qualification & SQL Generation - Understand prospect pain points, business requirements, authority, timeline, and potential fit. - Qualify prospects based on defined BANT/qualification criteria. - Convert qualified conversations into Sales Qualified Leads (SQLs) and meaningful sales opportunities. - Coordinate closely with BDE/Account Executives for demo handovers. 6. CRM & Data Discipline - Maintain accurate and updated prospect/account information in Salesforce. - Ensure every prospect interaction, follow-up, qualification, and opportunity is properly recorded. - Track outreach activity, response rates, meetings, SQLs, and pipeline contribution. 7. Performance & Pipeline Ownership - Consistently achieve monthly and weekly outbound activity and SQL targets. - Build a healthy pipeline rather than focusing only on activity volume. - Analyse outreach performance and continuously improve messaging, targeting, and conversion. - Take ownership of assigned territories/accounts and drive them through the outbound funnel. Required Skills & Experience - 3–5 years of experience in B2B outbound sales, SDR, BDR, Inside Sales, or Demand Generation. - Experience selling SaaS / HR Tech / Enterprise Technology solutions is preferred. - Strong experience in outbound prospecting and cold calling. - Proven experience using LinkedIn Sales Navigator and sales prospecting/intelligence tools. - Hands-on experience with AI tools for prospecting, research, personalization, or sales productivity. - Strong understanding of ICP identification, account research, lead generation, and prospect qualification. - Experience working with CRM systems, preferably Salesforce. - Strong written and verbal communication skills. - Ability to engage senior stakeholders and decision-makers. - Strong follow-up discipline and ability to manage multiple prospects simultaneously. - Comfortable working with targets, metrics, and pipeline goals. - Strong analytical and problem-solving mindset. AI & Technology Competency – Mandatory The candidate should demonstrate practical knowledge of how AI can be used in modern outbound sales. Candidates should be able to demonstrate experience in areas such as: - Using AI to research accounts and prospects. - Using AI to identify relevant personas and buying signals. - Creating personalized email/LinkedIn messaging using AI. - Using AI to summarize account information and identify prospect pain points. - Using AI to improve prospect prioritization and outreach sequencing. - Using AI alongside tools such as Sales Navigator, Apollo, ZoomInfo, Lemlist, etc. - Understanding how AI can improve prospecting efficiency, personalization, response rates, and productivity. What We Are Looking For Tech-Savvy | AI-First | Data-Driven | Persistent | Consultative | Target-Oriented | Strong Communicator The ideal candidate should not simply be an activity-driven caller. They should be someone who can research the right account, identify the right decision-maker, use technology and AI to create relevant outreach, start meaningful conversations, qualify opportunities, and contribute directly to pipeline generation. Perks & Benefits - Complimentary lunch/food provided at office. - Rewards & Recognition (R&R) program to celebrate top performers. - Performance-based incentives, over and above fixed CTC Success Metrics - Qualified meetings / demos generated - SQLs generated - Qualified pipeline contribution - Account and CRM data quality - Consistency in outbound execution - Effective adoption of AI and prospecting technologies

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