Marketing Specialist

The Marketing Specialist supports the planning and execution of integrated marketing campaigns across paid media, e-marketplaces, social and content marketing, creator and affiliate partnerships, and livestream commerce. Working closely with the Marketing Manager/Lead and relevant capability teams, the role coordinates day-to-day campaign workstreams, ensures accurate and timely delivery, monitors performance, implements approved optimizations and prepares campaign reports and insights. Campaign Planning & Execution · Develop and execute integrated marketing campaigns across e-marketplaces, digital paid media, social and content marketing, creator partnerships, and livestream commerce. · Translate client briefs into campaign plans, timelines and actionable workstreams. · Coordinate campaign deliverables, timelines and dependencies across internal teams and external partners. · Ensure campaigns are executed accurately, on schedule and according to agreed objectives. · Perform quality assurance before campaign launch. Campaign Management & Optimization · Monitor and track campaign metrics performance and identify optimization opportunities. · Work with the relevant internal teams to implement improvements. · Prepare campaign reports and post-campaign insights. · Maintain campaign benchmarks and best practice documentation. Content, Media & Creator Coordination · Coordinate with designers, creators and KOLs to deliver on brand’s brief. · Support social, content and livestream initiatives. · Stay updated on platform trends and consumer behavior. Client & Project Management · Collaborate with internal and external stakeholders to ensure the successful implementation of strategies & projects · Build effective day-to-day working relationships with clients and external partners. · Manages client expectations and delivery across all campaigns · Serve as the day-to-day contact for assigned campaign workstreams. · Provide campaign updates and manage timelines. · Identify project risks and escalate where appropriate. · Maintain organized documentation and trackers. Operational Excellence · Support budgeting and billing processes. · Maintain campaign documentation and improve internal workflows. Requirements · 1 – 2 years of experience in digital or integrated marketing. · Hands-on experience with marketplace advertising platforms (e.g. Lazada, Shopee, TikTok Shop) is an advantage · Knowledge of paid media, social media, content, KOL/influencer marketing, livestream commerce and eCommerce. · Excellent analytical and problem-solving skills. · Strong presentation, communication and stakeholder management skills. · Ability to manage multiple campaigns simultaneously, and to work independently collaborating effectively within cross-functional teams. · Strong proficiency in Microsoft Office; marketing analytics experience is needed · Excellent written and verbal communication skills in English · Ability to work independently with minimal direction, seeking coaching and guidance as needed. · Flexibility to support campaign peaks and scheduled livestreams, which may occasionally fall outside standard working hours.

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