Job Description
We are Assembly – and we’re not like the rest. We’re the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet, including Lenovo, Lane Crawford, Marina Bay Sands, and more. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide – enabling brands to engage and move consumers anywhere. We use STAGE, Assembly’s proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We’re at the cutting edge of new media, technology, and platforms embedded in the lives of today’s consumers, and we’re tapped into how culture and communities’ needs change. We do this while staying steadfast in our commitment to Leave the World Better Than We Found It through measurable social and environmental impact work. Assembly Hong Kong was named Marketing Interactive’s Performance Marketing Agency of the Year in 2025 WHO WE’RE LOOKING FOR You will be part of the Organic Performance team who helps clients to improve performance and user experience across their digital assets via organic (non-paid) channels like organic search (SEO), content optimisation and CRO. As SEO Analyst, you will be responsible for making sure clients’ websites are search engine, user and conversion friendly. The successful candidate will work closely with the SEO Manager, and will be responsible for delivering best in class SEO recommendations to clients. It will also be someone who is passionate about organic search, has strong data and problem solving skills, is a team player and always keen to push themselves to learn. Client facing experience is essential as the role will involve frequent interaction with clients, explaining recommendations and reporting on performance. Experience in data-driven research and content writing or production are also desirable. WHAT YOU’LL BE DOING ON ANY GIVEN DAY - Manage workflow of organic search related tasks for clients and have detailed knowledge of the status of client roadmaps and requirements - Keep up with organic search industry trends, such as GEO, and conduct research into competitor activity - Ensure strong project management and delivery against deadlines - Analyze and assess client campaigns and propose personalized solutions - Develop SEO strategies with the support of senior team members through client research, keyword research, topical research, and more. - Optimise key elements of a website, including Metadata, h1 tags, URL etc. - Identify technical issues (duplication, de-indexation, broken hreflang, etc) and provide relevant recommendations - Monitor, report and improve on organic performance to proactively aid ongoing strategy - Manage client relationships and expectations effectively across accounts DOES THIS SOUND LIKE YOU? - Good understanding of key SEO principles and techniques - Fluent in Mandarin & English (Speaking & writing). Advantage if you’re also fluent in Cantonese. - Experience with audience research and SEO tools (Google Keyword Planner, Google Analytics, Google Search Console, Screaming Frog, SEMRush, Ahrefs, Searchmetrics, etc.) - Knowledge and experience in GEO is desirable, but not essential - Understanding of paid media (i.e. PPC/Social/Display) is desirable but not essential - Organisational and time management skills and the ability to prioritise work - Clear verbal and written communication skills (including presentation skills) - Willingness to keep up to date with Google’s algorithm changes - Curious and always looking to learn more - Adaptable and able to flex with changes in prioritisation to meet new or changed goals WHY ASSEMBLY? - We‘re part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing. We’re nimble, smart, and digital-first, and we’re quickly growing to take on the biggest legacy hold cos. - We care about your growth — we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you’re hitting your personal and company goals. - We recognize and celebrate your success...all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated! - We’re truly a people-first organization. That’s why we operate in hybrid model with flexibility, Work from Anywhere Scheme, allows you to be in control of your work-life balance. - We believe in making impactful change in society, we encourage you to take Impact Leave time off from work to engage in volunteer activities with a charity that you support. Sounds like the right role for you? Click to apply now!