Senior Assistant Director, Recruitment & Employer Branding

Senior Assistant Director, Employer Branding & Talent Attraction Human Resource Division – Recruitment Department Overview A*STAR Human Resource (HR) Division's vision is to develop all staff to their fullest potential and to help them make meaningful contributions to the organisation and to Singapore. A*STAR HR aspires to provide valued HR services to attract, develop, motivate and retain the best talent to help A*STAR achieve its mission. Roles And Responsibilities Employer Branding Strategy - Develop and execute A*STAR's employer branding and recruitment marketing strategy aligned with organisational priorities and workforce plans. - Define and continuously refine A*STAR's Employee Value Proposition (EVP) for diverse talent segments, including researchers, engineers, corporate professionals. - Position A*STAR as an employer of choice through compelling storytelling that highlights our research excellence, innovation culture and societal impact. Recruitment Marketing & Campaigns - Lead integrated recruitment marketing campaigns across digital, social media, career portals, events and traditional channels. - Develop content including employee stories, videos, publications, career guides and recruitment collaterals. - Partner Corporate Communications to ensure consistent branding, messaging and visual identity across all recruitment touchpoints. - Partner Recruiters to support critical hiring campaigns across research institutes and corporate functions, understand talent needs of the various sectors and develop targeted attraction strategies. Campus & Talent Outreach - Develop strategic partnerships with Institutes of Higher Learning (IHLs), professional associations and industry partners locally and internationally. - Lead A*STAR's participation in career fairs, networking events, conferences and outreach programmes. - Design innovative engagement initiatives that increase awareness and interest in careers at A*STAR, including student competitions, ambassador programmes and experiential events. Digital Employer Branding - Drive A*STAR's employer presence across digital platforms including LinkedIn and other relevant social media channels. - Manage the recruitment careers website and continuously enhance candidate experience through engaging content. - Leverage emerging technologies, including AI-enabled marketing tools, to improve campaign effectiveness and audience targeting. Employer Branding Analytics & Insights - Develop performance metrics to measure employer branding effectiveness, including brand awareness, campaign reach, candidate engagement, application conversion and quality of hire. - Conduct market research and benchmarking on employer branding trends, talent attraction practices and competitor positioning. - Optimise candidate journeys by leveraging data and market insights to improve engagement and conversion. Qualifications & Experience - Degree in Communications, Marketing, Business, Human Resource preferred. - At least 8 years of relevant experience in employer branding, recruitment marketing, marketing or corporate communications. - Proven experience in developing and executing employer branding or talent attraction strategies. - Experience managing integrated marketing campaigns across digital and physical channels. - Strong project management experience with the ability to manage multiple stakeholders and vendors simultaneously. - Experience using analytics to evaluate campaign performance and optimise recruitment marketing initiatives. All new hires are appointed on a 3-year renewable contract in the first instance.

• Director, Recruiting

  Gartner · Singapore, Singapore