Burson – Head of Influence and Social, APAC, Singapore

Agree & Join LinkedIn By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy. Skip to main content LinkedIn This button displays the currently selected search type. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Join now Sign in Head of Influence and Social, APAC Burson Singapore, Singapore Head of Influence and Social, APAC Burson Singapore, Singapore 2 months ago Be among the first 25 applicants See who Burson has hired for this role No longer accepting applications - Report this job About The Job Who We Are Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram. YOUR HIGH-IMPACT, PURPOSE-BUILT ROLE Burson seeks a strong and inspiring Influence and Social lead, based in Singapore, to shape the strategic direction, development, and operational excellence of this craft across APAC. This leader will be responsible for supporting and shaping the vision for this service area, contributing to the development and delivery of effective client solutions, and fostering a culture of excellence that delivers measurable business impact. This individual will bring a solid understanding of the evolving and complex social media and communications landscape in APAC, an ability to anticipate client needs and develop practical, impactful solutions. You’ll be responsible for Burson’s influencer and social strategy across APAC, supporting go-to-market initiatives, advising clients, contributing to pitches, and helping oversee delivery across multiple markets. You’ll work within a multi-disciplinary, regional team (social media, creative, strategy, data and intelligence and communications) and help implement operating models, toolsets, and frameworks that enable markets to deliver client work consistently, efficiently, and effectively. Key Responsibilities The Head of Influence & Social, APAC will be responsible for leading the development of Burson's social and influence offering across the APAC region, focusing on growth, operational excellence and consistency, and in-market team enablement. This will be achieved through three core pillars – Grow, Enable, Transform. Commercialise / Grow - Drive new business and organic growth across APAC - Contribute to regional influence and social strategy - Strengthen Burson’s market positioning through thought leadership - Curate and showcase best-in-class work across markets - Develop marketing assets to support business development - Elevate the quality of influencer-led campaigns regionally - Embed influence and social across Consumer, Corporate, B2B, and Healthcare Enable - Roll out Cultural Flow across APAC, supported by training and reinforcement - Establish feedback loops to enable cross-market learning - Support capability building across trends, strategy, and AI - Advance scalable AI integration into offerings - Drive adoption of WPP Open tools - Strengthen relationships with key platforms (e.g., TikTok, Meta) - Embed best practices, processes, and operational consistency - Support CreatorIQ adoption and continuous improvement - Enable cross-market collaboration within APAC and globally Transform - Act as a key APAC contact for WPP influence and social initiatives - Align with global frameworks, adapting for APAC markets - Identify scalable innovation and AI opportunities - Tailor influencer offerings to local market relevance - Track emerging trends, platforms, and cultural shifts - Advance practical, scalable measurement frameworks - Identify whitespace and growth opportunities - Contribute to global “future of social and influence” initiatives How You Will Make an Impact: Leadership & Vision - Drive growth through strong client engagement and delivery - Shape the strategic direction for influence and social across APAC - Strengthen value articulation in pitches and upsell opportunities - Foster a culture of collaboration, innovation, and client excellence - Stay ahead of industry trends and emerging technologies Influence & Social Offering Development & Execution - Develop and deliver integrated, high-impact client solutions - Ensure strategies are scalable and practical across APAC - Partner cross-functionally to drive successful delivery Operational Excellence & Quality Control - Uphold high standards of quality and delivery - Strengthen processes and operational efficiency - Review outputs and provide guidance to elevate work Thought Leadership & Agency Visibility - Represent Burson in key APAC thought leadership opportunities - Elevate work through awards and marketing initiatives - Partner with BD and marketing to support growth What You Bring To The Burson Build - 12+ years in social and influencer marketing within PR/comms - Proven ability to grow and evolve service offerings - Experience working with senior stakeholders across APAC - Strong operational rigor and market understanding - Sharp problem-solving capabilities - Collaborative leadership style - Track record of driving team and client success - Ability to thrive in a fast-paced, high-performance environment Experience That Will Contribute To Your Success - Senior experience in regional or global agency environments - Deep expertise in influencer strategy and platform ecosystems - Strong stakeholder and client relationship management - Experience building capability and training programs - Commercial mindset with growth focus - Strategic agility in evolving market landscapes How We Will Measure Success - Accelerated revenue growth across APAC - Strong conversion of new business opportunities - High client satisfaction and retention - Adoption of best practices, WPP Open, and AI solutions - Measurable uplift in regional capability - Industry recognition and thought leadership impact - Continuous innovation across platforms and technologies You Belong At Burson Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success. At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Please read our Privacy Notice (https://www.wpp.com/en/careers/wpp-privacy-policy-for recruitment) for more information on how we process the information you provide. - Seniority level Director - Employment type Full-time - Job function Engineering and Information Technology - Industries Advertising Services Referrals increase your chances of interviewing at Burson by 2x See who you know Get notified about new Head jobs in Singapore, Singapore. Sign in to create job alert Similar jobs - Social Media Senior Manager, Asia Social Media Senior Manager, Asia Crunchyroll Singapore 2 weeks ago - Sr. Director, Head of Consumer Communications APAC Sr. Director, Head of Consumer Communications APAC Match Group Singapore, Singapore 3 weeks ago - Head of Integrated Marketing Communications & Events, APAC Head of Integrated Marketing Communications & Events, APAC TikTok Singapore, Singapore 1 week ago - Head of Communications, APAC Head of Communications, APAC Stripe Singapore, Singapore 1 hour ago - Head, Community & Partnerships, Singapore Head, Community & Partnerships, Singapore Standard Chartered Singapore Singapore, Singapore 5 days ago - Senior Manager/Associate Director, Brand & Social Media Marketing, APAC Senior Manager/Associate Director, Brand & Social Media Marketing, APAC Fidelity International Singapore, Singapore 1 week ago - Social Media Director Social Media Director Cheil Singapore Singapore, Singapore 1 day ago - Head of Communications, APAC Head of Communications, APAC Airwallex Singapore, Singapore 1 week ago - APAC Head - Digital & Marketing - FMCG APAC Head - Digital & Marketing - FMCG Michael Page Singapore, Singapore 5 days ago - Head of Marketing, East Asia Pacific Head of Marketing, East Asia Pacific Levi Strauss & Co. Singapore, Singapore 2 weeks ago - PR Director, APAC PR Director, APAC Cohere Singapore, Singapore 2 weeks ago - Head of Content and Social Head of Content and Social MoneySmart Group Singapore, Singapore 20 hours ago - Corporate Relations Director, South East Asia Corporate Relations Director, South East Asia Diageo Singapore, Singapore 4 days ago - Senior Director, Portfolio Communications & Public Affairs – AP Senior Director, Portfolio Communications & Public Affairs – AP Johnson & Johnson Innovative Medicine Singapore, Singapore 1 day ago - Local Product Experiences Lead, APAC Local Product Experiences Lead, APAC Meta Singapore, Singapore 2 weeks ago - Communications Senior Manager, Asia Communications Senior Manager, Asia Crunchyroll Singapore 2 days ago - APAC Head - Digital & Marketing - FMCG APAC Head - Digital & Marketing - FMCG Page Executive Singapore, Singapore 5 days ago - Communications Manager, AI and Innovation, APAC Communications Manager, AI and Innovation, APAC Meta Singapore, Singapore 4 days ago - BALENCIAGA Communication Manager, South East Asia & Oceania BALENCIAGA Communication Manager, South East Asia & Oceania BALENCIAGA Singapore, Singapore 2 weeks ago - Manager, Social & Community Manager, Social & Community SEPHORA Singapore, Singapore 2 months ago - Head of Communications and PR, APAC Head of Communications and PR, APAC OKX Singapore, Singapore 1 week ago - VP, Social Media Lead, Group Strategic Communications and Brand VP, Social Media Lead, Group Strategic Communications and Brand UOB Singapore, Singapore 4 hours ago - Regional Client Lead Regional Client Lead WPP Media Singapore, Singapore 1 week ago - Head of PR, APJ Head of PR, APJ Fastly Singapore, Singapore 2 months ago - Strategy Director Strategy Director VaynerMedia Singapore, Singapore 2 months ago - Strategy Director Strategy Director VaynerX Singapore 2 weeks ago - Senior Manager, Communications & Social Media Senior Manager, Communications & Social Media IG Group Downtown Core, Central Singapore Community Development Council, Singapore 4 days ago People also viewed - Global Head of Communications Global Head of Communications Xendit Singapore, Singapore 2 weeks ago - Regional Manager – Macquarie Group Foundation Regional Manager – Macquarie Group Foundation Macquarie Group Singapore 6 days ago - Head, Strategic Communications & Community Engagement Head, Strategic Communications & Community Engagement Cornerstone Global Partners (CGP Group) Singapore 1 week ago - Social Media & Community Lead Social Media & Community Lead Hytech Singapore, Singapore 1 week ago - Regional Director of Residences Marketing - APAC Regional Director of Residences Marketing - APAC Aman Singapore, Singapore 2 weeks ago - Gov't Affairs Director, Asia Region Gov't Affairs Director, Asia Region Amgen Singapore 1 month ago - Director, Asia Publishing Director, Asia Publishing Activision Singapore, Singapore 4 weeks ago - SEA Marketing head SEA Marketing head Darwinbox Singapore, Singapore 3 months ago - [SAPMENA] Head of Marketing - Aesop SAPMENA [SAPMENA] Head of Marketing - Aesop SAPMENA Aesop Singapore, Singapore 3 days ago - Head of Policy Head of Policy The Good Food Institute APAC Singapore 1 week ago - LinkedIn © 2026 - About - Accessibility - User Agreement - Privacy Policy - Your California Privacy Choices - Cookie Policy - Copyright Policy - Brand Policy - Guest Controls - Community Guidelines - You’re signed out Sign in for the full experience. Sign in Join now