Copywriter & Content Creator

We are actively looking for motivated Copywriter & Content Creator to join our Marketing Team. Core Competencies: - Ensure marketing copy across all channels follows company guidelines, tone of voice, language standards, and approved campaign messages. - Create audience-first content that captures attention, communicates value clearly, and supports customer engagement across the retail journey. - Build dependable content quality through careful editing, factchecking, cross-functional coordination, and continuous improvement using performance insights. - Review, edit, and proofread copy across digital, social, CRM, e-commerce, print, and in-store channels. - Enforce brand voice, language quality, factual accuracy, legal requirements, and cultural relevance. - Create fresh copy and mobile-first video concepts for campaigns, promotions, launches, and always-on content. - Write headlines, captions, scripts, product descriptions, landing pages, emails, SMS, and POS copy. - Adapt written and video content by channel, format, target segment, customer-journey stage, and platform trends. - Verify product, price, offer, terms, promotional accuracy, usage rights, and required approvals before publishing. - Turn briefs into integrated content with MarCom, Design, Digital, CRM, E-commerce, stores, agencies, and partners. - Manage briefs, deadlines, publication-ready delivery, SEO, and performance optimization - Works closely with MarCom, creative, digital, commercial, and agency partners. Essential Qualifications & Skills: - Minimum 1 year of copywriting, content creation, or related experience. - A portfolio demonstrating short- and long-form copywriting and social video scripting, filming, or editing is required. - Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field is preferred. - Strong writing, editing, proofreading, grammar, and storytelling skills. - Strong written English; Arabic copywriting or localization capability is preferred. - Familiarity with social, web, e-commerce, email/CRM, paid media, and in-store content. - Basic proficiency in mobile filming and video-editing tools such as CapCut, Adobe Premiere Pro, or equivalent. - Basic understanding of SEO, platform best practices, and content performance metrics. - Understanding of retail promotions, customer journeys, product communication, and fast-paced campaign cycles. - Comfort with content management, collaboration, and AI-assisted drafting tools, with responsible human review.