Job Description
Key Responsibilities ● Plan, create, execute, and optimize CRM campaigns across WhatsApp, Push Notifications, RCS, Email, SMS, In-App, and Web Push. ● Hands-on experience with CleverTap/Mo Engage is mandatory for audience creation, segmentation, campaign execution, Journeys, and performance tracking. ● Build and manage customer journeys, lifecycle campaigns, user segmentation, personalization, and trigger-based communications. ● Coordinate with Product, Marketing, Content, Design, Tech, and Analytics teams to ensure timely campaign execution. ● Monitor campaign performance and provide actionable insights to improve CTR, conversions, engagement, and retention. ● Own the CRM communication calendar and ensure campaigns are executed as per timelines with high accuracy. ● Conduct A/B testing and optimize messaging, creatives, audience segments, and send times. ● Ensure campaign quality through thorough QA, audience validation, and campaign testing before launch. ● Analyze user behavior and recommend CRM strategies to improve engagement, activation, retention, and conversions. ● Maintain campaign documentation, reports, and performance dashboards. Requirements ● 2–5 years of experience in CRM ● Hands-on experience with CleverTap/MoEngage is mandatory. ● Experience creating dashboards and performance reports. ● Strong analytical skills with experience tracking CRM KPIs such as CTR, Open Rate, Conversion Rate, Delivery Rate, Engagement Rate, and Retention. ● Good working knowledge of Excel/Google Sheets is must ● Familiarity with GA4, Mixpanel, Amplitude, or similar analytics tools is a plus. ● SQL is an added advantage. ● Excellent communication, execution, and stakeholder management skills. ● High attention to detail with the ability to work in a fast-paced environment.
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