Senior Research Executive (Consumer Insights)

Key Responsibilities: - Lead and manage consumer insights projects from design through to delivery. - Collaborate with research agencies to ensure timely, accurate, and high-quality research outputs. - Develop, implement, and communicate actionable insights that inform business strategy, marketing, and sales decisions. - Evaluate research proposals, questionnaires, and methodologies to ensure alignment with business objectives. - Oversee qualitative and quantitative research projects, ensuring delivery within budget and timelines. - Manage research budgets, reports, and shared research databases. - Analyze, synthesize, and present research findings to optimize marketing strategies and business decisions. - Provide regular updates to management on key KPIs, metrics, and strategic insights. - Analyze and report on retail audit data, brand tracking studies, and competitor activities. - Develop innovative ways to present and disseminate consumer insights across the organization. Qualifications: - 4–6 years of experience in consumer insights, market research, or a related field (agency or client-side). - Strong project and time management skills with excellent attention to detail. - Proven analytical, numerical, and problem-solving abilities. - Excellent communication, presentation, and stakeholder management skills. - Experience managing research budgets. - Strong understanding of retail audit data and consumer research methodologies (e.g., segmentation, demand spaces, U&As, CPTs, concept testing, and BHTs). - Strong business acumen with a solid understanding of marketing and sales. - Proficiency in Microsoft Office applications (Excel, PowerPoint, and Word); advanced Excel and PowerPoint skills are preferred.