Senior Executive, Marketing & Business Development, International Law Firm

About the job We are partnering with an International Law Firm for a Marketing & Business Development role. Key Responsibilities - Act as the Asia M&BD knowledge lead on the firm’s practices, sectors, legal services and market positioning. - Plan and deliver targeted marketing and BD work: campaigns, thought leadership, client insights and strategic communications. - Lead/support the Asia Key Client Programme; advise fee earners on client relationships and growth. - Build market intelligence, spot opportunities, and raise the firm’s profile via events, conferences, seminars, networks and PR. - Own the end-to-end pitch/tender process (assessment, go/no-go, kick-off, content, coordination, submission) for local and multi-jurisdictional work. - Manage legal directory and awards submissions (Chambers, Legal 500, IFLR1000, ALB, etc.). - Drive regional collaboration, knowledge sharing and cross-selling across Asia offices. - Build trusted relationships with partners, associates, business services and global M&BD colleagues. - Brief and oversee M&BD Operations on repeatable work; improve workflow and quality. - Supervise and mentor junior team members. - Partner with BDRHs and practice leaders on practice-level M&BD plans. - Maintain relationships with event organisers, associations, media and other external stakeholders. Requirements - Minimum 5 years working experience in marketing and/or business development, including at least 1 year in professional services, legal or financial services. - Experience supporting senior stakeholders and running multiple M&BD workstreams at once; regional/international experience required; junior supervision advantageous. - Experience with M&BD budgets, client events/seminars/webinars/thought leadership, directory/award submissions, and end-to-end pitches. - Strong written Chinese (translate, localise and adapt materials); fluent English and Mandarin with strong drafting in both. - Strong stakeholder management, commercial awareness, and ability to work independently and proactively. - Familiarity with CRM (including InterAction); solid knowledge of the Hong Kong and Greater China legal/business market. - Digital marketing, social media, PR, and practical use of AI/LLMs in M&BD are advantageous. - Strong project management, organisation, attention to detail, adaptability and resilience in a fast-paced regional environment. - Must have, or be able to obtain, the legal right to work in Hong Kong. If you have the relevant skills and believe you are a suitable candidate, please send your CV to info@pinesearch.co and our team will contact you for a confidential discussion. We regret that only shortlisted candidates will be contacted.

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