Job Description
Media Planning & Branding Account Manager/ Senior Account Manager Location: Bangalore | Experience: 2-3 years in Digital Marketing. Media Agency experience required. Job Title: Brand Planning Manager / Brand Planner Role Overview We are seeking a Brand Planner with 2–3 years of experience in branding-focused media and campaign planning. The ideal candidate will have a strong strategic mindset, hands-on experience in campaign execution, and the ability to manage client relationships while leading a small team. This role requires expertise in digital branding platforms, audience planning, and storytelling to create impactful brand campaigns. Key Responsibilities - Develop and execute branding strategies aligned with client objectives and business goals. - Create comprehensive media and campaign plans across digital platforms. - Lead end-to-end campaign planning, execution, optimization, and performance monitoring. - Recommend the right audience profiles, targeting strategies, and media mix based on client requirements. - Collaborate with internal teams and external partners to ensure seamless campaign delivery. - Build compelling campaign narratives and presentations that effectively communicate strategy and recommendations. - Manage and mentor a team of 4–8 members, ensuring high-quality execution and professional development. - Maintain strong relationships with clients, providing strategic guidance and regular performance updates. - Work closely with third-party publishers and partners to identify branding opportunities and optimize campaign outcomes. - Analyze campaign results and provide actionable insights for future planning and optimization. Required Skills & Qualifications - 2–3 years of experience in branding, media planning, or digital brand strategy roles. - Strong experience in brand campaign planning and execution. - Proficiency in Google Marketing Platform, including DV360, and Meta advertising platforms. - Solid understanding of digital advertising ecosystems and third-party publishers. - Ability to identify and recommend audience segments and targeting approaches based on client objectives. - Strong strategic thinking and storytelling capabilities. - Excellent client management and stakeholder communication skills. Preferred Qualifications - Agency experience in branding and digital media planning. - Experience managing multi-channel branding campaigns. Only Immediate Joiners are Preferred. Looking for profiles who have experience in Branding Execution/Planning and who's eager to create meaningful business impact. Share Profiles at Krisha.paul@hiveminds.in