Social Media Executive

The Core Responsibilities For The Job Include The Following Be the Face of BeBetta: - Appear on camera for reels, POVs, brand videos, stories, and live content - you are the personality behind the brand. - Represent BeBetta's voice consistently across Instagram, YouTube, LinkedIn, and wherever our audience lives. - Build a personal-brand-style presence for BeBetta that people connect with. Create And Coordinate Content - Shoot and create content: Reels, behind-the-scenes, trending formats - in front of and behind the camera. - Brief and work with our in-house graphic designer and video editor to get content produced at speed. - Plan content calendars and own end-to-end execution across platforms. Outreach And Community Building - Proactively identify and reach out to gaming creators, influencers, and communities for collabs - you make the first move. - Slide into DMs, pitch ideas, and build relationships with creators and brand partners. - Engage the community - respond, repost, and react - keep our gamer audience talking. - Spot collaboration opportunities and bring them to the table before being asked. Trend And Growth - Catch trends early - spot what's about to blow up before it hits the Explore page. - Blend BeBetta into memes and creator collabs without making it feel like an ad. - Track content performance and use insights to improve week on week. What Winning Looks Like - People recognise you as the face of BeBetta. - Your outreach leads to real creator collabs and community growth. - Your content drives follows and engagement, not just views. - You move from execution to ideas strategy. Requirements - Comfortable shooting and editing short-form video (CapCut, Reels editor, or similar). - Active and engaged on at least one social platform. - Ability to brief designers and video editors effectively. - Basic understanding of content analytics and performance. On-Camera Presence (non-negotiable) - Naturally comfortable and confident in front of the camera - Expressive, relatable, and able to hold attention - Not afraid to show personality on screen Outreach Mindset (non-negotiable) - Proactive - you reach out without being asked. - Not afraid to DM a stranger, pitch a bold idea, or follow up. - Relationship-builder who can turn a cold DM into a collab. Creative Sense - Eye for framing, pacing, and storytelling in short-form. - Ability to generate content ideas and pitch them confidently. Mindset (most Important) - You learn fast and adapt even faster. - You're open to feedback and iteration. - You're curious about what makes content actually perform. - You're bold, proactive, and self-driven. Bonus Points - You have your own social presence (any platform, any size). - You've done creator outreach or brand collabs before. - You watch and break down reels / short-form content for fun. - You've experimented with AI tools for content creation. - Interest or experience in gaming culture. This job was posted by Career Shah from BeBetta.

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