Partner Programs Manager, APAC

Role Summary The Partner Marketing & Programs Manager owns the full partner lifecycle from a marketing and operations perspective — driving co-marketing campaigns that generate partner-sourced pipeline, while also building and running the partner program that recruits, enables, and rewards our partner ecosystem. This is a blended role for someone who enjoys both creative, campaign-facing work and the structure of program design and operations, and who can move fluidly between the two. Key Responsibilities Partner Program Strategy & Governance - Own and evolve the end-to-end partner program framework across APAC, including tiering structure, benefits, partner requirements, and governance policies, ensuring consistency and scalability across regions. - Design and manage the full partner lifecycle — onboarding, training, certification, and renewal processes — to ensure partners are fully enabled to sell and deliver, driving continuous improvement of these workflows. - Establish and maintain program documentation, playbooks, and standard operating procedures so processes are repeatable, auditable, and able to scale as the partner ecosystem grows. Partner Performance, Systems & Budget Management - Administer and optimize the partner portal, incentive and rebate programs, and deal registration process, partnering with systems/IT teams to improve automation and reduce manual overhead. - Build and maintain partner scorecards, dashboards, and program KPIs, using data to identify performance gaps, track compliance (e.g., certification and specialization targets), and report results and recommendations to leadership. - Manage program budget, forecasting, and rebate/incentive payout accuracy, including Market Development Fund (MDF) allocation, approvals, and ROI reporting, ensuring spend is tracked, reconciled, and aligned to overall program ROI. Partner Engagement & Communications - Plan and participate in partner-facing campaigns and events — including joint webinars, digital campaigns, field events, and co-branded participation at trade shows and conferences — to drive program adoption and partner activation. - Develop partner-facing content and collateral, including case studies, battlecards, sales enablement materials, and campaign toolkits, to support partner readiness and go-to-market execution. - Own partner communications, including newsletters and program announcements, and manage the partner engagement calendar in coordination with regional teams. - Drive partner satisfaction and engagement through structured feedback loops and NPS tracking, translating insights into concrete program and campaign enhancements. Operations & Issue Resolution - Identify and resolve program escalations and operational issues, acting as the operational backbone that keeps partner programs running smoothly across markets. Cross-Functional - Partner closely with sales, channel account managers, and product marketing to align on GTM priorities and partner needs. - Act as the primary point of contact for partners on program, campaign, and operational questions. - Manage budget across program incentives, campaigns, and MDF, ensuring efficient and accountable use of spend. Qualifications - 10+ years of experience in partner program management, channel operations, or partner marketing (B2B / SaaS preferred). - Experience with partner program design, tiering models, and partner portal / PRM platforms. - Track record managing partner budgets, including incentive, rebate, or MDF programs, with strong ROI reporting discipline. - Strong project management skills with the ability to manage multiple programs, partners, and initiatives simultaneously. - Excellent written and verbal communication skills, comfortable presenting to partners and internal leadership. - Working knowledge of CRM automation tools (e.g. Salesforce, Marketo). - Bachelor’s degree in business, Marketing, or a related field, or equivalent experience. Preferred - Experience in cyber security partner ecosystems. - Experience designing partner incentive or rebate programs. - Data-driven mindset with comfort building reports and dashboards on partner performance. - Experience running or supporting partner co-marketing campaigns.

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