VP, Head of Marketing & Communication (Asset Management)
First Abu Dhabi Bank (FAB)Job Description
Job Purpose: - Lead the execution of marketing and communication initiatives to support FAB Asset Management’s retail and institutional sales objectives - Enhance brand visibility and awareness through consistent messaging, campaign management, and digital presence in alignment with Group brand standards - Coordinate product marketing, collateral development, and client communication, ensuring alignment with investment and distribution teams - Support events, campaigns, and promotional initiatives that position FAB AM as a leading regional asset manager and trusted investment partner - Live and demonstrate the FAB AM values Key Accountabilities: - Strong understanding of marketing principles, digital channels, and financial communication - Ability to translate complex investment concepts into clear and engaging marketing content - Strong stakeholder management and coordination skills across internal teams and external vendors - Excellent communication, writing, and presentation skills with attention to brand and compliance standards - Ensure marketing materials and client communications comply with CMA and ADGM regulatory requirements - Liaise with Group Corporate Communications and Legal for brand alignment and content approvals - Maintain marketing budget tracking and ensure efficient use of resources - Support internal communication initiatives to strengthen FAB AM’s identity and culture - Contribute to periodic management reports and dashboards summarizing marketing activity Qualifications & Experience: - Marketing campaign execution - Product and brand communication - Marketing materials and collateral - Digital and social media activities - Events and sponsorships - 5-10 Years of Experience
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