Business Leader- Ecommerce & QuickCommerce

Category Leader – E-commerce Location: Bengaluru, HSR | Full-time About the Role We are looking for an entrepreneurial and growth-oriented Category Leader – E-commerce to own and scale our rapidly growing E-commerce business at AppsForBharat. The business is already generating ₹100 Cr in annualized revenue, and we are now entering the next phase of growth — with an ambition to scale the business to ₹300 Cr+ and build a much larger, profitable and sustainable E-commerce vertical. This is a high-ownership business leadership role where you will own the P&L and growth agenda end-to-end — from category and assortment strategy to customer experience, merchandising, supply chain, marketing levers, profitability and team building. We are looking for someone who can think like a business owner, identify the biggest growth opportunities, and translate them into execution. You will work closely with the leadership team and cross-functional teams across Product, Tech, Marketing, Operations and Supply Chain to build the next phase of the business. What You'll Own 1. Business Growth & P&L - Own the overall E-commerce P&L, with responsibility for revenue, margins, contribution and sustainable growth. - Define and execute the roadmap to scale the business from ₹100 Cr to ₹300 Cr+. - Identify the biggest growth levers across acquisition, conversion, AOV, repeat purchases, assortment, pricing and customer retention. - Build business plans, revenue forecasts and growth targets; track performance against plan and course-correct quickly. - Balance growth with profitability and build a healthy, scalable business model. 2. Category & Assortment Expansion - Own the overall category strategy and continuously expand the assortment of divine, spiritual and devotional products. - Identify whitespace opportunities and new product/category opportunities based on customer needs, trends and business potential. - Drive SKU-level performance — identifying winners, fixing underperforming products and improving the overall portfolio mix. - Build frameworks for new product launches, pricing, packaging, positioning and lifecycle management. - Develop differentiated products and offerings that strengthen AppsForBharat's position in the spiritual commerce space. 3. E-commerce Growth & Merchandising - Own the overall customer journey across the app and web store, from discovery to purchase and post-purchase experience. - Improve key ecommerce metrics including traffic, CTR, conversion, AOV, repeat rate and customer lifetime value. - Drive merchandising strategy to improve product discovery, cross-sell, upsell and category penetration. - Partner with Product and Tech teams to identify and prioritize improvements across the shopping experience. - Build and optimize promotional, campaign and merchandising calendars in partnership with Marketing. 4. Customer & Retention Growth - Build strategies to increase repeat purchases and customer lifetime value. - Understand customer cohorts, purchase behavior and category affinity to identify opportunities for deeper engagement. - Work with CRM/Marketing teams to create targeted journeys, offers and campaigns that drive repeat transactions. - Develop a strong understanding of what drives customers to buy, return and purchase across multiple categories. 5. Supply Chain, Inventory & Operations - Partner closely with Supply Chain and Operations to build a scalable and efficient operating model. - Improve inventory planning, availability and working capital efficiency while minimizing stockouts and excess inventory. - Build processes to ensure consistent product quality, packaging and customer experience. - Identify operational bottlenecks and implement systems/processes that can support the next stage of business scale. - Ensure new category and SKU launches are operationally ready and delivered within timelines. 6. Data, Analytics & Business Reviews - Build a strong data-driven culture around category and business decisions. - Establish and track key business metrics across revenue, margin, conversion, AOV, repeat rate, inventory turns, CAC and contribution. - Conduct regular business and category reviews to identify trends, opportunities and risks. - Use customer and product-level data to make decisions on assortment, pricing, promotions and investments. - Build dashboards and mechanisms that provide clear visibility into business performance. 7. Team & Leadership - Build and lead a high-performing team across category, merchandising and business operations. - Set clear goals, ownership structures and performance metrics for the team. - Develop strong second-line leaders and create a culture of ownership, speed and accountability. - Work closely with Product, Tech, Marketing, Supply Chain, Finance and Operations to drive cross-functional execution. - Act as the primary business owner and thought partner for the E-commerce vertical with the leadership team. What We're Looking For - 8–12 years of experience in E-commerce, Consumer Internet, D2C or Retail businesses. - Strong experience in scaling an existing business/category, ideally having grown a business from approximately ₹5 Cr to ₹30 Cr+ or equivalent monthly scale. - Proven experience owning P&L / revenue / contribution for a meaningful business or category. - Strong understanding of E-commerce growth levers — conversion, AOV, repeat rate, assortment, pricing, merchandising and customer retention. - Experience managing the complete lifecycle of products/SKUs, from identification and sourcing through launch, growth and optimization. - Strong analytical orientation with the ability to translate data into business decisions. - Experience working closely with Product, Tech, Marketing, Supply Chain and Operations teams. - Demonstrated ability to build and lead high-performing teams. - Strong commercial acumen and understanding of unit economics. - Entrepreneurial mindset with a high bias for ownership, speed and execution. - Comfortable operating in an ambiguous, fast-moving environment and building processes as the business scales. What Would Make You Stand Out - Experience scaling a D2C / E-commerce / Consumer Internet business from ₹5 Cr to ₹30 Cr+ monthly. - Experience owning a category or business with full P&L responsibility. - Experience in high-growth startups where you have had to build teams, processes and operating mechanisms while simultaneously delivering business growth. - Experience in categories involving high SKU breadth, repeat purchases and strong merchandising/retention levers. - Experience building or scaling a new category/business within an existing consumer platform. Why Join AppsForBharat? - Own and scale an already proven business rather than starting from zero. - Opportunity to take a ₹100 Cr business to ₹300 Cr+ and build a significant business vertical within AppsForBharat. - High visibility and direct ownership of business outcomes. - Work at the intersection of E-commerce, Consumer Internet and India's rapidly evolving devotion economy. - Opportunity to build a differentiated spiritual commerce business for millions of consumers. - Work closely with the founding and leadership team with significant autonomy and decision-making ownership. - Build a high-performing team and create the operating engine for the next phase of growth. Reach out to talent@appsforbharat.com for a quick turnaround!