Senior Executive/ Assistant Manager, Corporate Marketing (PR, Social)
Company not disclosed
Job Description
📍 Singapore Are you passionate about storytelling, media engagement, and social media? Join our team and play a key role in building brand awareness, strengthening media relationships, and driving impactful communications across multiple channels. Key Responsibilities PR & Media Relations - Develop and execute PR plans and community engagement initiatives align with brand and business objectives. - Build and maintain strong relationships with consumer, lifestyle, technology and business media. - Identify proactive PR opportunities and relevant news and consumer trends. - Develop and handle press releases, media pitches, story angles, Q&As and other PR materials - Manage and support media activities for product launches, campaigns, events and brand initiatives. - Coordinate media briefings, interviews, product reviews and media seeding · Monitor media coverage, brand reputation and competitor activities. - Support issues and crisis communications as required. - Manage and work with PR agency, internal stakeholders and regional/HQ to ensure consistent brand communication and effective campaign execution - PR reporting to internal stakeholders and HQ Social Media Management - Support in the planning and implementation of the social media strategy across relevant platforms. - Own the content calendar and work with agency to ensure content supports brand, product and campaign priorities for various media platforms. - Develop and curate high-quality content, including text, images, and videos, that resonates with the target audience. - Collaborate with internal stakeholders across business units and social media agency in handling campaigns and content. - Monitor social conversations, trends and consumer sentiment to identify opportunities for real-time engagement. - Ensure all social content is aligned with brand guidelines, product messaging and communication objectives. - Work closely with internal stakeholders to ensure cohesive messaging on social media. - Manage and track effectiveness paid social media campaigns · Social Media reporting to internal stakeholders and HQ. Influencer & KOL Management - Develop and execute influencer/KOL strategies to support brand and product objectives. - Identify and build relationships with target influencers. - Manage influencer campaigns from identification and briefing through to content development, execution and reporting. - Ensure influencer content delivers authentic product storytelling while maintaining brand consistency Partnerships & Branding - Identify and handle corporate sponsorship and strategic partner collaborations align with brand and marketing objectives. - Collaborate with internal stakeholders for partner collaborations - Support in the planning for Brand/Corporate Marketing campaigns and sustenance programs to ensure efficacy of marketing spend and impact. - Support in corporate marketing budget management and handle regular reporting to local subsidiary’s management and HQ. - Handle administrative tasks (Invoicing, raising of marketing plans in internal systems) in Corporate Marketing. Education level and/or relevant experience(s) - Degree or Diploma in Marketing, Business Administration or related disciplines from an accredited institution. - Min 3 years of relevant experience - Min 1-2 years of experience in PR, Corporate and Social Media marketing in consumer goods Knowledge and skills (general and technical) - Demonstrate competence in use of Microsoft Office software suite (PowerPoint, Word, Excel) - Excellent written and verbal communication skills. - Highly developed planning, organising and time management skills. - Previous experience in a fast paced department or company. - Ability to multi task. - Driven for results and self-motivated. - Able to handle ambiguity and high adaptability. - Creative and Innovation. Why Join Us? - Opportunity to work with a leading global brand. - Exposure to regional and HQ communications projects. - Collaborative and dynamic work environment. - Career growth and development opportunities. 📩 Interested applicants are invited to submit their updated resume, expected salary and notice period.
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