Strategic Planning & Transformation
Miral DestinationsJob Description
Job Scope The Head of Strategic Projects and Transformation leads corporate strategy formulation and enterprise transformation. The role is responsible for shaping long-term priorities through benchmarking and market intelligence, conducts long-range forecasting and scenario modelling, evaluates new business opportunities, and acts as a robust PMO to deliver cross-functional transformation with clear outcomes, risk management and change adoption Job Responsibilties - Lead the formulation of the company’s long-term strategies, incorporating internal and external stakeholder input - Analyse market trends, competitive landscapes, and internal performance to define strategic priorities and enablers - Defines strategic priorities, value pools, enablers and sequencing - Support the creation of sales and marketing strategies for destinations and attractions - Scans trends/competitors/adjacencies and best practices and ensures this is embedded in key documentation and analysis as well as shared with key stakeholders - Convert insights into strategic options and exec-ready thought pieces - Delivers long range forecasting, strategic modelling and builds demand/revenue/economics models; runs scenario/sensitivity analysis - Produce feasibility and valuation models for new business opportunities and partnerships - Lead opportunity screening, concept shaping and commercial due diligence - Develop investment cases (assumptions, returns, risks) for SLT/Board decisions - Act as the transformation PMO responsible for governance, cadence, tooling - Develop project charters, plans, timelines, budgets; define workstreams, RACI and interdependencies - Assign tasks; coordinate multi-stakeholder (internal & external) teams - Track progress; maintain RAID logs; communicate status/issues to management - Identify/manage project risks & issues; change control - Facilitate/lead major change initiatives - Develop and deliver change plans, stakeholder maps, engagement and adoption plans; change narratives and comms - Lessons learned and capability building to sustain outcomes - Ensure all stakeholders are engaged in development/execution of change plans - Prepare strategic reports, executive presentations, and organization updates - Support preparation of Board presentations, ensuring clear strategic narratives and data-driven insights - Translate analytical outputs into compelling stories and recommendations - Communicate strategy across the organization and drive alignment around shared targets - Facilitate strategic discussions, workshops, and reviews - Act as a central coordinator/implementor for transformation and stratgic projects Job Essentials - Master’s degree in business administration, Strategy, Tourism Management, or a related field - Proven track record in project management, strategic planning, insights, or data-driven strategy role. - Exceptional verbal and written communication skills, with experience preparing strategic documents and presenting to C-suite and Board-level audiences - Proficiency in business intelligence tools and storytelling platforms (e.g., Power BI, Tableau, Canva) or advanced Excel and PowerPoints for executive reporting. - Minimum 10 years of progressive experience in management consulting or tourism management - At least 5 years in a leadership role involving cross-functional project delivery and stakeholder alignment - Strong commercial acumen, with confidence in managing budgets and evaluating investment opportunities - Ability to lead, coach, and motivate a high-performing cross departmental teams, including setting objectives and providing feedback - Strategy frameworks and destination development best practices - Financial management, including budgeting and P&L oversight - Project management principles and structured delivery tools - Executive-level communication and presentation skills
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