Marketing & Content Executive

About Us We’re a growing group of beauty and wellness brands in Singapore, creating a new generation of beauty experiences that feel fresh, approachable and relevant to today’s consumer. We’re a small but ambitious team that loves great branding, strong content, fresh ideas and creating experiences people genuinely want to be part of. This is a hybrid role, offering a mix of remote working and time on-site with our team. As we’re in the beauty industry, there will also be occasions where you’ll need to be physically present for content shoots, campaigns, launches, events and other brand activities. As we continue to grow, we’re looking for a Brand & Content Executive who loves the beauty space, understands social media and is excited to create, experiment and grow alongside our brands. What You'll Be Doing - Manage the day-to-day execution of our Instagram and TikTok accounts, including scheduling and posting - Support monthly content planning and maintain the content calendar - Brainstorm content concepts, hooks, trending formats and creative ideas - Keep up with beauty, skincare, wellness and social media trends and proactively suggest ideas we can adapt - Design and create static social posts, Stories and other marketing collaterals - Edit Reels, TikToks and other short-form videos from footage provided - Write engaging captions, social copy and simple campaign messaging in line with each brand’s voice - Assist with content shoots, including references, shot lists and asset coordination - Handle community management, including DMs, comments and general social enquiries - Coordinate influencer/KOL collaborations, including outreach, scheduling, follow-ups and tracking deliverables - Support the execution of campaigns, promotions, launches, events and in-store activations - Coordinate content assets, approvals and posting deadlines - Prepare basic monthly social media reports and identify high-performing content - Work closely with the Brand & Marketing Manager on day-to-day marketing execution - Support other marketing and creative projects as required - Most importantly, bring ideas to the table — we want someone who contributes, not just executes What We Are Looking For - 2–3 years of relevant experience in marketing, social media, content creation or a related role - A genuine interest in beauty, skincare and wellness - Strong understanding of Instagram and TikTok and naturally keeps up with social and beauty trends - A good eye for aesthetics, branding and engaging social content - Proficient in Canva and CapCut — you should be comfortable independently designing social content and editing Reels/TikToks - Good written English with the ability to write engaging captions and social copy - Meticulous and conscientious, with strong attention to detail - Organised and able to manage multiple tasks and consistently meet deadlines - Takes initiative and doesn’t need to be constantly chased - A proactive go-getter who is resourceful and willing to figure things out - Responsible, reliable and has strong follow-through - Receptive to feedback and eager to learn and improve - Comfortable working independently as well as collaboratively - Excited by a fast-moving, growing and entrepreneurial environment Bonus: Proficiency in Adobe Creative Suite, photography/videography, influencer marketing or previous experience working with beauty, wellness or lifestyle brands.