SEO and Digital Marketing Specialist

Company not disclosed

Dubai, Dubai, United Arab Emirates
Salary not specified
Posted
Full-time
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Job Description

Who We Are GBS TalentWorld is a specialized HR business support company based in the UAE, helping organizations source high-quality talent and skilled workers locally and internationally. About the Company A premium landscaping and biophilic design company in Dubai. A design and fabrication arm producing custom fiberglass pots, sculptures, scenic fabrication and bespoke architectural pieces. What's Hiring We are hiring a full-time SEO and Digital Marketing Specialist (In House) who will own organic search, paid search, website maintenance, and lead tracking across the company's brand bringing in house the work currently handled by an external agency. Salary: To be discussed based on qualifications. Responsibilities - Plan, launch, and optimize Google Ads campaigns for both companies, including keyword research, ad copy, bid management, and conversion tracking, with a target cost per lead benchmark of around AED 55 or better - Manage on page and technical SEO for both websites, including content optimization, keyword strategy, and performance monitoring through Google Analytics and Search Console - Maintain and update both websites, covering content changes, landing pages, plugin and security updates, speed, and uptime - Own the lead tracking process end to end, assigning incoming leads to the sales team, maintaining the tracking sheet, and following up on lead statuses for accurate marketing attribution - Produce monthly performance reports covering ads, SEO, traffic, and lead outcomes for management review - Coordinate with the internal creative team on ad assets and campaign visuals - Manage relationships with any external vendors for larger website projects Qualifications - Bachelor's degree in Information Technology or related field - Three or more years of hands on experience in SEO and Google Ads, ideally managing budgets and reporting directly to business owners - Working knowledge of website CMS management (confirm which platform your sites run on and specify it here) - Strong Google Analytics, Search Console, and Google Ads certification preferred - Comfortable working across two brands and pushing a sales team on lead follow through - Based in the UAE, English fluency

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