Head of Marketing

About SYSCORT Syscort is a global consulting and technology services firm based in the UAE, delivering business transformation solutions across MENA, APAC, UK, US, and Europe. We specialize in Treasury & Risk Consulting, Financial Transformation, Data & Analytics, AI & Automation, and Technology Consulting, helping organizations optimize operations, unlock insights, and build future-ready enterprises. Role Overview Syscort is looking for a Head of Marketing to build and lead the company's marketing function across the UAE, GCC, India and international markets. The role will be responsible for developing Syscort's Go-to-Market (GTM) strategy, OEM/technology partner marketing, demand generation, campaigns, events, content, digital marketing and sales enablement. This is a highly execution-oriented leadership role. The individual will work closely with the CEO, Sales, Business Development, Solutions/Pre-Sales and technology partners to translate Syscort's capabilities into market opportunities and qualified sales pipeline. Key Responsibilities - Marketing & GTM Strategy - Develop and execute Syscort's annual marketing and GTM strategy. - Define target industries, personas, accounts and priority markets. - Build GTM plans around key offerings such as Data & Analytics, Finance Transformation, Digital Transformation, AI, IT Consulting, Managed Services and Staff Augmentation. - Develop market positioning, messaging and value propositions for Syscort's services and solutions. - Align marketing priorities closely with sales pipeline and revenue objectives. - OEM & Technology Partner Marketing - Own marketing relationships and GTM initiatives with Syscort's OEM/technology partners. - Build joint GTM plans, campaigns, webinars, workshops and events with partners. - Coordinate MDF/co-marketing budgets and ensure effective utilization. - Develop partner-specific messaging, solution campaigns and collateral. - Identify opportunities to leverage partner ecosystems for lead generation and market access. - Coordinate partner participation in industry events and Syscort-led initiatives. - Demand Generation & Campaigns - Plan and execute integrated B2B demand-generation campaigns across email, LinkedIn, digital, events and account-based marketing. - Build campaigns around specific industries, business problems, technologies and solutions. - Develop ABM programs targeting strategic enterprise accounts. - Manage lead-generation activities and ensure leads are properly handed over to Sales. - Track campaign performance, MQLs, SQLs, opportunities and pipeline contribution. - Continuously optimize campaigns based on ROI and conversion performance. - Events & Field Marketing - Own Syscort's participation in industry conferences, technology events and partner events. - Plan Syscort-hosted roundtables, executive sessions, webinars and workshops. - Coordinate event strategy, sponsorships, branding, speakers, content, invitations and follow-up. - Work with Sales to convert events into meaningful meetings and opportunities. - Build an annual events calendar aligned with target markets and industries. - Content & Thought Leadership - Develop Syscort's content strategy and thought-leadership agenda. - Drive creation of case studies, solution briefs, whitepapers, blogs, presentations, newsletters and customer success stories. - Work with internal SMEs and partners to convert technical expertise into commercially compelling content. - Support CEO and leadership positioning through LinkedIn and industry thought leadership. - Build sector-specific content for industries such as Banking & Financial Services, Insurance, Manufacturing, Retail and other enterprise segments. - Digital & Brand - Own Syscort's website, LinkedIn presence and other relevant digital channels. - Improve website messaging, service positioning, SEO and conversion journeys. - Establish consistent Syscort brand guidelines across proposals, presentations, campaigns and events. - Manage digital advertising and performance marketing where appropriate. - Track website traffic, engagement, campaign attribution and inbound leads. - Sales Enablement - Work closely with Sales and Pre-Sales to create: - - Pitch decks - Industry presentations - Solution brochures - Case studies - Battlecards - Account-specific marketing material - Proposal/RFP collateral - Campaign assets - Create campaigns that directly support active sales priorities and strategic accounts. - Maintain a centralized library of marketing and sales collateral. - Marketing Operations & CRM - Establish marketing processes, calendars, campaign workflows and reporting. - Work with CRM/marketing automation platforms such as HubSpot to manage campaigns, leads and attribution. - Build dashboards covering marketing activity, lead generation, conversion and pipeline contribution. - Establish lead qualification, nurturing and handoff processes with Sales. - Maintain clean marketing databases and segmentation. - Market Intelligence - Monitor competitors, technology trends, industry developments and customer priorities. - Identify emerging market opportunities and new service areas. - Develop market and competitor intelligence to support GTM decisions. - Identify potential strategic partnerships, industry associations and ecosystem opportunities. Leadership & Execution - Build and manage the marketing team and external agencies/freelancers as required. - Manage marketing budgets and prioritize activities based on commercial ROI. - Develop quarterly marketing plans and performance reviews. - Coordinate multiple internal and external stakeholders. - Be comfortable doing the work, not just managing agencies. - Establish a scalable marketing function suitable for a growing technology consulting company. Key Success Metrics The Head of Marketing will be measured primarily on business impact, including: - Marketing-sourced and marketing-influenced pipeline - Qualified leads / opportunities generated - Strategic accounts engaged - Campaign ROI - Partner-generated pipeline - Event-generated meetings and opportunities - Website and inbound lead growth - Conversion rates across the marketing funnel - Content engagement and thought leadership reach - Marketing spend efficiency - Sales adoption of marketing assets Ideal Candidate - 8–12+ years of experience in B2B technology marketing, IT services, consulting or enterprise software. - Strong understanding of enterprise technology buying cycles. - Experience working with OEMs, technology partners and channel ecosystems. - Proven experience in GTM, demand generation, ABM and field marketing. - Strong understanding of IT consulting/services sales. - Experience working with Sales and Business Development teams. - Strong written and verbal communication skills. - Commercially minded and comfortable working with senior executives. - Experience with HubSpot, Salesforce or similar CRM/marketing automation platforms. - Ability to manage agencies, vendors, events and partners. - Strong analytical and reporting orientation. - Entrepreneurial mindset and willingness to operate hands-on in a growing organization.

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