Marketing Manager

Company not disclosed

Singapore, Singapore
Salary not specified
Posted
Full-time
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Job Description

Job Title: Marketing Manager Position Overview We are seeking a highly analytical and execution-focused Marketing Manager to support the Strategic Marketing Director in driving market intelligence, product portfolio strategy, and business performance acceleration. This role will help operationalize long-term strategic initiatives, conduct deep-dive analyses, coordinate cross-functional alignment, and ensure timely execution of key marketing and product strategies. The ideal candidate is detail-oriented, data-driven, and comfortable working across engineering, sales, and executive teams. This position is critical in transforming strategic vision into structured programs that drive measurable impact. Key Responsibilities 1. Market Intelligence & Research Support - Conduct detailed market, competitive, and technology research to support the Director’s long-term strategic assessments. - Track industry trends, including AI, IoT, automotive, edge computing, and semiconductor supply chain shifts. - Prepare intelligence briefs, dashboards, and early-warning reports on geopolitical shifts, export controls, and regional semiconductor policies. - Assist in building market models and demand forecasts, including supply-demand gap analysis. - Identify and document white-space opportunities, feeding into the strategic planning process. 2. Regional Pricing Strategy - Develop and implement pricing frameworks across key global regions, considering market dynamics, competitive positioning, and customer segmentation - Partner with Sales and Regional Marketing teams to define price corridors, discount structures, and deal governance - Conduct price elasticity analysis, margin optimization, and win/loss analysis to continuously refine pricing strategies - Monitor competitor pricing and market trends to ensure competitive yet profitable positioning - Support key account negotiations with data-driven pricing insights 3. Go-to-Market & Business Execution - Drive day-to-day execution of GTM initiatives, including launch readiness, content development, and regional alignment. - Support sales teams by preparing competitive battlecards, value propositions, and product messaging. - Collaborate with Sales Operations to structure sales incentives and performance tracking aligned with high-margin and strategic product priorities. - Monitor quarterly performance vs. target and help prepare business reviews, insights, and recommendations. - Assist in cross-functional programs to improve time-to-market, product launch scheduling, and cross-department workflow efficiency. 4. Global Supply Chain Strategy (Non-China Manufacturing) - Collaborate with Operations and Supply Chain teams to define manufacturing and sourcing strategies outside China - Evaluate trade-offs across cost, risk, lead time, and geopolitical considerations - Support development of dual-sourcing / multi-site manufacturing strategies to enhance supply resilience - Align supply strategy with customer requirements and regional demand patterns - Assess impact of tariffs, trade regulations, and localization trends on commercial decisions 5. Strategic Program Management - Serve as the coordination hub between Marketing, Sales, R&D, Supply Chain, and Finance teams. - Facilitate meetings, synthesize inputs, prepare decision-making materials, and ensure follow-up and execution. - Help implement agile processes that enable fast response to market events (e.g., regulatory changes, competitive disruptions). Why Join GigaDevice - Be Part of a Global Semiconductor Growth Story - Serve as the coordination hub between Marketing, Sales, R&D, Supply Chain, and Finance teams. Join one of the industry’s leading fabless semiconductor companies with strong momentum in memory, microcontrollers, sensors, and analog solutions serving worldwide markets. - Global Exposure - Collaborate with teams, customers, and partners across Asia, Europe, and the Americas, gaining valuable international business and market experience. - Career Development Opportunities - Grow alongside a company that values talent development, leadership progression, and continuous learning in one of the world’s most strategic industries. - Drive Real Strategic Change - Help shape commercial strategy, market positioning, and competitive advantage in an evolving global semiconductor landscape. Qualifications - Bachelor’s degree in Business, Marketing, Engineering, or related field. - 4–7 years of experience in product marketing, strategic marketing, market intelligence, or business planning (semiconductor or tech industry preferred). - Strong analytical skills with experience in market modeling, pricing analysis, and forecasting. - Ability to interpret technical information and collaborate effectively with engineering teams. - Excellent communication skills with experience preparing executive-level presentations and reports. - Highly organized, detail-oriented, and capable of managing multiple strategic projects simultaneously. Key Competencies - Strong market acumen and analytical mindset - Cross-functional coordination and stakeholder management - Structured thinking and problem-solving - Ability to convert strategy into execution - High adaptability in fast-moving environments - Strong communication and presentation skills Success Metrics - Quality and accuracy of market intelligence and strategic analysis delivered - Improved cross-functional alignment and execution speed - Timely delivery of product roadmap and GTM execution tasks - Enhanced sales readiness and competitive positioning - Advancement of strategic initiatives led by the Director

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