Head of Product Marketing

Role Summary The Head of Product Marketing owns go-to-market strategy, positioning, and messaging across the Astra Tech & Botim product portfolio, ensuring the platform’s communication, fintech, and digital services are launched, adopted, and grown effectively. Reporting into the Director of Marketing, this role bridges product, growth, and marketing – turning product capabilities into compelling propositions that drive adoption and revenue. The Head of Product Marketing leads a team of Product Marketing Managers, owns the launch engine, and ensures every product has clear positioning, differentiated messaging, and a data-driven path to growth across 150M+ users. Responsibilities - Define and own go-to-market strategy for products across the ecosystem. - Lead product launches from planning to execution and post-launch optimisation. - Ensure launches drive adoption, engagement, and revenue. - Develop clear, differentiated positioning and messaging for each product. - Translate product capabilities into customer value and compelling propositions. - Maintain messaging consistency across markets and channels. - Lead, mentor, and develop a team of Product Marketing Managers. - Set standards and frameworks for GTM, positioning, and launch excellence. - Prioritise the team’s roadmap against business impact. - Own customer, market, and competitive intelligence to inform strategy. - Translate insights into positioning, propositions, and launch plans. - Ensure the voice of the customer is embedded in marketing and product decisions. - Partner with Growth and Product to drive product adoption and lifecycle engagement. - Design campaigns and enablement that accelerate uptake of new features and services. - Measure and optimise the performance of product marketing initiatives. - Work closely with Product, Growth, Brand, and Integrated Marketing teams. - Align stakeholders around GTM priorities and launch readiness. - Ensure consistent execution across the product portfolio. Requirements - 8–10 years of experience in product marketing within consumer technology, fintech, or digital platforms. - Proven track record leading go-to-market strategy and product launches at scale. - Strong background in positioning, messaging, and competitive intelligence. - Experience leading and developing product marketing teams. - Data-driven approach to adoption, engagement, and marketing effectiveness. - Exposure to fintech and digital financial services is highly valued.

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