Brand marketing

Key Responsibilities Brand Strategy & Positioning - Define and evolve the AI Next brand strategy, positioning, and value proposition globally. - Create compelling messaging frameworks that resonate with enterprise decision-makers, business leaders, technology leaders, and AI practitioners. - Ensure consistency of brand narrative across all customer touchpoints and marketing channels. - Drive category creation and differentiation in the rapidly evolving Enterprise AI market. Thought Leadership & Market Presence - Develop executive thought leadership programs for AI Next leadership. - Drive industry narratives around Applied AI, Generative AI, Agentic AI, and Intelligent Automation. - Build compelling content strategies including reports, whitepapers, POVs, videos, keynote presentations, and customer success stories. - Partner with analyst relations teams to strengthen AI Next visibility among industry analysts and influencers. Integrated Brand Campaigns - Lead global brand campaigns across digital, social, events, PR, analyst, and partner ecosystems. - Create high-impact launch programs for new platform capabilities and innovations. - Drive awareness and engagement campaigns targeting enterprise buyers and industry stakeholders. Corporate Communications & PR - Partner with PR agencies and corporate communications teams to secure media coverage and thought leadership opportunities. - Drive executive visibility through interviews, speaking opportunities, podcasts, webinars, and industry conferences. - Manage crisis communication readiness and reputation management initiatives. Events & Ecosystem Marketing - Own strategic brand presence at industry conferences, customer events, roadshows, and executive forums. - Create impactful event messaging, experiences, and executive content. - Collaborate with alliance and partner teams to amplify joint marketing initiatives. Brand Measurement & Insights - Establish brand health KPIs and measurement frameworks. - Track brand awareness, share of voice, analyst perception, media visibility, and engagement metrics. - Leverage market research, customer insights, and competitive intelligence to refine positioning and strategy. Team Leadership - Build and mentor a high-performing brand marketing team. - Manage agency partners, PR firms, creative vendors, and external stakeholders. - Foster a culture of innovation, experimentation, and customer-centric storytelling. Required Qualifications Education - MBA in Marketing, Business Management, or a related discipline preferred. Experience - 15+ years of experience in Brand Marketing, Corporate Marketing, Product Marketing, Communications, or Go-to-Market functions. - Significant experience in B2B Technology, Enterprise Software, SaaS, AI, Cloud, Automation, Data, or Digital Transformation businesses. - Demonstrated success building and scaling global technology brands. - Experience working with executive leadership teams and C-level stakeholders. - Strong exposure to analyst relations, PR, and thought leadership programs.

• Brand Marketing Manager

  Fam · Bengaluru, Karnataka, India