Event Sales Specialist
Company not disclosed
Job Description
Role Purpose We are seeking two high-performing Sales Specialist ( Events Industry ) to spearhead our market expansion. This is a 360-degree sales role requiring a blend of "hunter" instincts and "consultative" expertise. You will be responsible for identifying high-value opportunities, leading complex pitch processes, and ensuring a seamless transition from a winning concept to a live event. Key Responsibilities 1. Strategic Growth & Lead Generation - Network Expansion: Proactively identify and engage C-suite stakeholders and marketing heads in local and international firms. - Brand Ambassadorship: Represent the company at industry events, utilizing a deep understanding of our portfolio and history to secure interest. - Outreach Excellence: Execute independent cold-approach strategies, social selling (LinkedIn), and networking to maintain a robust pipeline of qualified leads. - Market Intelligence: Monitor competitor activity and industry trends to identify "white space" opportunities for our services. 2. The Pitch & Proposal Lifecycle - The Brief: Lead discovery sessions to extract high-quality briefs, ensuring all technical and emotional client needs are captured. - RFP/RFQ Analysis: Deconstruct complex tender documents to identify key win-themes and potential project risks. - Strategic Collaboration: Direct the creative and technical teams to ensure our technical proposals are innovative, feasible, and aligned with the client’s vision. - Financial Strategy: Craft and manage detailed financial bids, ensuring competitive pricing that protects company margins. - Visual Storytelling: Independently build high-impact, modern presentations using tech tools (e.g., Canva, or PowerPoint) with a clear, logical narrative. 3. Operational Bridge & Data Management - Seamless Handover: Lead internal kickoff meetings to ensure the Project Management team fully understands the promised deliverables. - CRM Discipline: Maintain 100% accuracy in our CRM (HubSpot/Salesforce/Odoo), tracking all communications and providing accurate monthly revenue forecasts. Candidate Requirements - Experience: Minimum 3 years in the Events Industry or a high-stakes service sector (e.g., Production, Luxury Marketing, Agency). - Proven Track Record: Verifiable success in securing large-scale projects and managing multi-national key accounts. - Resilience: Ability to remain calm and professional under the high-pressure deadlines typical of the event industry. - Tech Literacy: Expert-level proficiency in modern presentation software and CRM systems. - Communication: Superior verbal and written command; able to present complex ideas simply and persuasively. Success Metrics (KPIs) The performance of these roles will be evaluated based on: - Conversion Rate: The percentage of RFPs/proposals converted into "Won" business. - Pipeline Value: The total value of qualified leads generated per quarter. - Data Accuracy: Consistency and detail of CRM updates. - Account Growth: Success in upselling additional services to existing clients. Preferred (Bonus) Qualifications - Proficiency in multiple languages (for international client management). - An existing network ("Black Book") of contacts in the Corporate, Tech, or Luxury sectors. - Basic technical understanding of AV, lighting, and stage production.