Lifecycle Marketing Manager - Mahally

At Mahally, acquisition gets shoppers in the door. You keep them. You own everything that happens after the first touch: the welcome, the second purchase, the habit, the win-back. Our lifecycle engine is early. The tools are in place but the journeys aren't live yet. That's the opportunity. You're not inheriting a machine to babysit; you're building it. You live in Braze. You segment, automate, test, and optimize across email, WhatsApp, push, and SMS. You pull your own data in SQL, form a hypothesis, ship the test, and read the result yourself. You execute flawlessly and you bend the retention curve. What You'll Own - The full lifecycle, onboarding to engagement to retention to win-back, end to end - Building Mahally's Braze journeys from the ground up: flows, canvases, and triggers across email, WhatsApp, push, and SMS - Behavioral segmentation on purchase history, category affinity, recency, and engagement - Translating business goals into targeting logic, segmentation, and dynamic, personalized content - A/B testing as a discipline, not an afterthought: hypothesis, test, learn, iterate, scale - Retention and LTV as your north-star metrics: reducing churn, lifting repeat rate, growing customer lifetime value - Owning CRM reporting end to end, daily, weekly, and monthly on every KPI that matters - Partnering with the Category Manager on the product and offer lists that power campaigns Requirements - 4+ years of experience in Lifecycle Marketing, CRM Marketing, or Retention Marketing within an e-commerce, marketplace, or consumer technology company. - Hands-on experience with Braze or a comparable enterprise marketing automation platform (e.g., Iterable, MoEngage, CleverTap, Salesforce Marketing Cloud), including building and managing automated customer journeys across Email, Push Notifications, SMS, and WhatsApp - Proficient in SQL, with hands-on experience writing queries, filtering customer data, and supporting CRM campaign targeting and performance analysis - Demonstrated experience creating behavioral customer segments and personalized campaigns using customer attributes such as purchase history, recency, frequency, engagement, and category affinity - Proficient in BI and reporting tools such as Metabase, Looker, Tableau, or Power BI, with experience monitoring CRM performance and analyzing campaign results using dashboards - Proficiency in both Arabic and English, spoken and written

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