Category Brand Manager

Company Description K&F CONCEPT is a global brand supported by a dedicated engineering team focused on continuously improving the consumer experience. The company has earned more than 150 patents and multiple international awards, reflecting its commitment to innovation and product excellence. K&F CONCEPT products are distributed through over 1,200 online and offline retailers across 56 countries and regions. With a client base of more than 20 million consumers, the company offers a dynamic environment for professionals interested in driving growth in an internationally recognized brand. We’re looking for a Category Brand Manager to join K&F CONCEPT’s Global Marketing Team and take ownership of one of our key product categories. You will act as the Category Brand Owner, connecting consumer insights, product strategy, brand building and business growth. What You’ll Do - Own category brand strategy — identify consumer needs, competitive dynamics and growth opportunities, and translate them into clear positioning and marketing plans. - Lead new product GTM — develop target audience, product positioning, key messages, launch strategy and integrated campaigns. - Drive integrated marketing campaigns across Social, KOL/Influencer, PR, Content, E-commerce and Digital. - Build consumer insights through user research, social listening, e-commerce reviews, search trends and market data. - Develop category brand assets including Category Story, Product Positioning, Reasons to Believe, Key Selling Points and Hero Content. - Build professional influence through photographers, creators, industry media, exhibitions and strategic partnerships. What We’re Looking For - 5+ years of experience in Brand Marketing, Category Marketing, Product Marketing or Integrated Marketing. - Experience owning a product line, category, new product launch or major marketing campaign. - Strong consumer, category and business thinking, with the ability to turn insights into actionable strategies. - Hands-on experience across GTM, Content, Social Media, KOL/Influencer, PR, E-commerce and/or Digital Marketing. - Strong project management and cross-functional leadership skills. - Experience in consumer electronics, photography, 3C accessories, outdoor or technology brands is a plus. - Global mindset and strong working proficiency in Putonghua & English.