Senior Audio Events Executive
Mediacorp Pte LtdJob Description
Responsibilities Purpose of the role To drive audience engagement & brand affinity to audio brands through the strategic planning, execution & evaluation of audience initiated contests, on-ground events & on-line activations. Scope of the role Understand contest & event concepts, objectives & deliverables in order to develop compelling, effective & efficient propositions. Work in tandem with audio teams to ensure objectives are fulfilled. Responsibilities Partnership, Contests and Sponsorship Management - Work with internal stakeholders to develop sponsor-friendly contest and event proposals - Develop and manage contest mechanics aligned with branding and objectives of assigned audio network - Work with Programme Director and Programme Executive of audio network to integrate contests into programming - Track participation metrics and respond to listeners' feedback and enquiries - Oversee sourcing of prize sponsorships, and ensure contest terms and conditions, winner selection and prize fulfilment comply with relevant legal, regulatory and internal requirements Event Planning & Execution - Conceptualise, plan and execute events for the audio network across varying scales and formats - Develop and maintain event plans, programme schedules, run sheets and other relevant documentation, including post-event evaluations - Liaise with vendors, venues, partners and internal stakeholders to manage logistics, budgets, and timelines Audience Engagement and Growth - Collaborate with audio network, social media teams and other internal stakeholders to amplify reach and drive cross-platform engagement - Leverage contests and events to grow databases, increase listenership and strengthen audience loyalty - Monitor trends, listener behaviour and engagement metrics to inform future activation strategies - Explore new and innovative ways to engage audiences through events, contests and experiential activations Operational and Administrative Duties - Manage audio event calendar whilst ensuring efficient communication flow with internal corporate stakeholders - Manage prize fulfilment and winner communications - Maintain contest rules, documentation and prize inventory - Ensure compliance with legal, regulatory, internal guidelines including risk management and event safety protocols - Drive the alignment and standardisation of work processes to improve operational efficiency and consistency Qualifications - Minimum Diploma, Advanced/Higher/Graduate Diploma in Marketing, project management, events management or equivalent - 2 to 3 years of professional experience in events or marketing related functions - Strong project management skills with the ability to handle multiple priorities under tight deadlines - Demonstrates strong knowledge and application of end-to-end event planning and project management principles - Proficient in social media and audience engagements - Adaptable and able to manage multiple tasks effectively in a fast-paced environment - Detail-oriented, resourceful and self-motivated, with strong interpersonal skills - Willing to work outside of office hours and on weekends when required - A team player with strong communication, interpersonal and organisational skills - Meticulous, proactive, creative and can think outside the box - Proficient in Microsoft Office tools including Word, Excel and PowerPoint