Associate General Manager - Interior Sales

Key Responsibilities - Sales Ownership - Revenue, Margin & Forecasting - Own the sales function for the interiors vertical - Enforce discounting and scope-accuracy discipline so that what's promised at sale is what's delivered - Build monthly, quarterly & annual forecasting discipline eyeing for accuracy - Team Leadership – Building, Grooming & Retaining talent - Build, lead & develop teams across cities and hierarchies - Build a structured capability development framework for teams; addressing a long-standing gap in the industry - Build a culture of fairness, transparency, and process discipline - Driving Consultative selling at Scale - Redesign the sales pitch and customer journey around consultative & emotionally intelligent selling - Personally engage with strategic accounts (critical customers) - Continuously pilot new sales approaches, formats, and experiential engagements - Create space within the team for experimentation, run & evaluate pilots honestly & scale what works - Funnel performance & Digital Sales Enablement - Build and continuously improve the conversion funnel, with stage-wise ownership - Aim for 100% CRM data hygiene - Drive adoption of tech enabled Sales tools for improved experience & conversions - Own Customer Experience - Establish a quarterly feedback loop translating customer objections/feedback - Develop strategies for repeat business. Own VOC (Voice of Customer) process - Develop differentiated GTM and promotional strategies for different type of projects - Partner with Marketing on campaigns, offers & co-create project wise marketing plans to drive footfall and conversions - Build for Scale: Market Resilience & Cyclical Navigation - Build playbooks for sustaining performance during low-sentiment periods - Architect and scale new value-added category lines as a lever for AOV expansion and revenue diversification - Competitive & Cross-Industry Benchmarking - Maintain ongoing competitive intelligence on direct interiors competitors - Actively study and adapt best practices from cross-industry Experience & Qualifications - 14+ years of dedicated experience in the home interiors / furniture / real estate-adjacent industry , with strong working knowledge of interior products, materials, project execution dynamics, Lifestyle trends and customer expectations - Total work experience of approximately 15+ years , with significant time in a sales leadership capacity carrying full function accountability - Proven experience of leading sales teams of 20 ~ 40 members across multiple levels - Demonstrated track record of grooming & developing a winning team - Strong analytical orientation - comfortable with funnel data, conversion analytics, cohort analysis, and translating data into action - Experience working across both premium and affordable project segments - Exposure to or genuine curiosity about luxury/consultative selling models from other industries will be a strong plus