Assistant Marketing Manager

Company not disclosed

Dubai, Dubai, United Arab Emirates
Salary not specified
Posted
Full-time
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Job Description

Job description: Drive the Future of Luxury Mobility Join Genesis Middle East & Africa (GMEA), the regional hub of Hyundai Motor Group’s luxury brand, and be part of our exciting growth journey.  We are seeking a passionate Assistant Marketing Manager to drive performance, support our distributors, and accelerate Genesis’ success across the MEA region! ** Apply only via LinkedIn / GMEA Career site — email applications will not be reviewed. ** Main Goals and Objectives - Led regional campaigns, events, sponsorships, and marketing initiatives to strengthen brand presence and market impact. - Support distributors and stakeholders with marketing alignment, brand compliance, PR activities, and budget optimization for successful projects. Roles & Responsibilities - Implementation of Overarching Marketing Strategy  - Lead the execution of the approved regional marketing strategy across all markets, ensuring alignment with global brand direction and local market priorities.  - Translate strategic objectives into clear annual and quarterly marketing plans with measurable KPIs.  - Monitor performance and proactively recommend optimizations to ensure strategic and commercial targets are met. - Marketing Calendar & Budget Management & Execution  - Own the end‑to‑end regional marketing calendar, ensuring timely planning, prioritization, and flawless execution of all initiatives.  - Manage the regional marketing budget, including co-funding allocation, project allocation, tracking, and optimization. - New Market Launch  - Lead the planning and execution for new market entries, including launch strategy, timelines, and channel mix.  - Coordinate cross‑functionally with HQ, Sales, Product, Service, and distributors to deliver cohesive and impactful launches.  - Define launch KPIs and ensure post‑launch performance tracking and optimization. - Digital Enhancement & Website Management  - Drive enhancement of digital ecosystems, including Web 3.0, regional websites, CRM touchpoints, and digital performance platforms.  - Own website content, UX, and ongoing optimization to support lead generation, brand storytelling, and product discovery.  - Partner with global and regional teams to ensure digital consistency, best‑practice adoption, and local relevance. - Strategic Sponsorships  - Identify, evaluate, and recommend strategic sponsorship opportunities aligned with brand positioning and commercial objectives.  - Lead planning, execution, and activation of sponsorships to maximize brand visibility, engagement, and ROI.  - Monitor performance and ensure sponsorship delivers measurable brand and business impact. - Distributor Marketing Support  - Act as the primary marketing partner to distributors, providing strategic guidance, tools, and governance.  - Ensure distributor activities align with regional strategy, brand standards, and campaign priorities.  - Drive capability building, best‑practice sharing, and performance accountability across distributor networks. - Work cross-functionally with internal/external stakeholders across various departments to support business operations, drive initiatives, and achieve organizational goals. - Ensure clear role ownership, effective goal setting, and performance management across the team. Job Qualification - Minimum 3 years of related job experience - Years of experience from Automotive industry and Digital marketing strongly preferred (preferably within OEM) - Fluent English and Arabic (written and spoken) is required - Fluent French is a plus - Attested bachelor’s degree required - Advanced degree in a related field preferred

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