Digital Marketing Specialist

About This Role This is a full-time on-site role located in Bengaluru for a Digital Marketing Specialist at Foiwe. The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote the company and its products. Day-to-day tasks include managing social media accounts, analyzing web analytics, conducting online marketing activities and ensuring effective communication across various digital platforms. Qualification - Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field - 2–4 years of hands-on experience in Digital Marketing, preferably in IT services or consulting - Proven experience managing digital campaigns across multiple platforms (LinkedIn, Google, Meta, etc.) - Strong understanding of SEO, SEM and performance marketing metrics Responsibilities - Plan, execute and optimize multi-channel digital marketing campaigns to increase brand visibility and lead generation - Manage and grow social media channels through engaging content and community interaction - Monitor and analyze web analytics and campaign performance data to derive insights and improve ROI - Collaborate with internal teams (design, content, sales) to align marketing initiatives with business goals - Develop and manage paid ad campaigns on Google, LinkedIn and Meta platforms - Create reports and dashboards to track key performance indicators (KPIs) and present actionable insights - Stay updated with emerging trends, tools and best practices in digital marketing Preferred Candidate Profile - Highly creative with a passion for data-driven marketing and innovation - Strong analytical thinker with the ability to interpret numbers into strategy - Excellent written and verbal communication skills - Self-motivated, detail-oriented, and able to manage multiple projects simultaneously - Prior experience in B2B or technology-driven industries will be an advantage - Hands-on experience with digital marketing and analytics tools such as Google Analytics, Tag Manager and Search Console - Proficient in using social media management platforms like Zoho Social, Hootsuite or Buffer for planning and performance tracking - Experience in marketing automation and CRM tools including Mailchimp, HubSpot and Zoho CRM - Familiarity with lead generation and outreach tools such as Apollo.io for campaign execution and audience targeting Perks and Benefits - Work with a diverse portfolio of clients in the tech industry, gaining exposure to innovative projects - Be part of a forward-thinking team that values creativity, collaboration and continuous learning - Competitive salary and benefits with opportunities for growth and professional development - A supportive, flexible and inclusive work environment that fosters innovation Key Skills - Social Media Marketing (LinkedIn, Instagram, X, Facebook) - Google Ads & Analytics - SEO & SEM Campaign Management - Marketing Automation Tools (HubSpot, Mailchimp, etc.) - Content Strategy & Copywriting - Web Analytics and Performance Tracking - Branding & Lead Generation - Data Interpretation and Reporting Key Job Details Role: Digital Marketing Specialist Location: Bengaluru Category: Digital Marketing Employment Type: Full-Time Travel Required: NA Contract Type: Regular Company: Foiwe Info Global Solutions, Bengaluru Apply Now

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