Neighbourhood Marketing

Community Engagement & Outreach - Develop and implement neighborhood-level marketing strategies to promote hospital services. - Build relationships with local influencers, resident welfare associations (RWAs), schools, gyms, corporates, and community leaders. - Plan and execute health camps, awareness talks, and wellness drives in residential complexes and public spaces. - Identify and leverage local festivals, fairs, and cultural events for brand visibility. Partnerships & Networking - Collaborate with pharmacies, clinics, gyms, and wellness centers for referral programs. - Forge partnerships with local businesses and organizations to create cross-promotional opportunities. - Maintain strong connections with RWAs and corporates for recurring health check-up tie-ups. Brand Visibility & Marketing Collateral - Ensure branding presence in neighborhood hotspots (clinics, diagnostic centers, schools, retail outlets). - Distribute marketing material (brochures, standees, banners) in high-traffic areas. - Coordinate with the central marketing team for campaigns and creatives tailored to local needs. Events & Activations - Organize small-scale health talks, screenings, and awareness drives. - Support hospital-organized mega events by mobilizing local participation. - Measure the success of activations through footfall, inquiries, and conversions. Digital & Feedback Loop - Support local-level digital campaigns (WhatsApp groups, community forums, local influencers). - Collect community feedback to refine marketing strategies. - Track and report leads generated through neighborhood activities and ensure follow-up with the hospital’s front office/CRM team. Qualifications Science Graduate with MBA in Marketing or Hospital Administration Must have skills - Networking skill - Communication Skill - Interpersonal Skill - Negotiation Skill - Event Management Skill - Event Planning & Execution - Community Engagement - Healthcare/Service Marketing Knowledge - Local Market Understanding - Goal Orientation - Execution Agility - Basic Digital Marketing Exposure - Collaboration & Internal Coordination