市场营销经理

Key Responsibilities Market Intelligence & Research Support: - Conduct detailed market, competitive, and technology research to support the Director’s long-term strategic assessments. - Track industry trends, including AI, IoT, automotive, edge computing, and semiconductor supply chain shifts. Prepare intelligence briefs, dashboards, and early-warning reports on geopolitical shifts, export controls, and regional semiconductor policies. - Assist in building market models and demand forecasts, including supply-demand gap analysis. Identify and document white-space opportunities, feeding into the strategic planning process. Pricing Strategy - Develop and implement pricing frameworks across key global regions, considering market dynamics, competitive positioning, and customer segmentation - Partner with Sales and Regional Marketing teams to define price corridors, discount structures, and deal governance - Conduct price elasticity analysis, margin optimization, and win/loss analysis to continuously refine pricing strategies - Monitor competitor pricing and market trends to ensure competitive yet profitable positioning - Support key account negotiations with data-driven pricing insights Go-to-Market & Business Execution - Drive day-to-day execution of GTM initiatives, including launch readiness, content development, and regional alignment. - Support sales teams by preparing competitive battlecards, value propositions, and product messaging. - Collaborate with Sales Operations to structure sales incentives and performance tracking aligned with highmargin and strategic product priorities. - dMonitor quarterly performance vs. target and help prepare business reviews, insights, and recommendations. - Assist in cross-functional programs to improve time-to-market, product launch scheduling, and crossdepartment workflow efficiency. Global Supply Chain Strategy (Non-China Manufacturing) - Collaborate with Operations and Supply Chain teams to define manufacturing and sourcing strategies outside China - Evaluate trade-offs across cost, risk, lead time, and geopolitical considerations - Support development of dual-sourcing / multi-site manufacturing strategies to enhance supply resilience - Align supply strategy with customer requirements and regional demand patterns - Assess impact of tariffs, trade regulations, and localization trends on commercial decisions Strategic Program Management a - Serve as the coordination hub between Marketing, Sales, R&D, Supply Chain, and Finance teams. - Facilitate meetings, synthesize inputs, prepare decision-making materials, and ensure follow-up and execution. - Help implement agile processes that enable fast response to market events (e.g., regulatory changes, competitive disruptions). Qualifications - Bachelor’s degree in Business, Marketing, Engineering, or related field. - 4–7 years of experience in product marketing, strategic marketing, market intelligence, or business planning (semiconductor or tech industry preferred). - Strong analytical skills with experience in market modeling, pricing analysis, and forecasting. - Ability to interpret technical information and collaborate effectively with engineering teams. - Excellent communication skills with experience preparing executive-level presentations and reports. - Highly organized, detail-oriented, and capable of managing multiple strategic projects simultaneously.