eCRM Executive

Role Summary To drive CRM performance across lifecycle touchpoints, ensuring revenue contribution, retention growth, and automation excellence. To execute and support end-to-end CRM campaigns and journeys across all channels, ensuring flawless, on-time delivery. Key Success Drivers Including Accountabilities And Responsibilities - Support the implementation of CRM strategies. - Translate strategic direction into execution-ready tasks and content briefs. - Follow best practices for campaign accuracy, personalization, and alignment with brand objectives. - Provide operational feedback to help refine strategies. - Build, QA, and deploy campaigns (BAU, promotional, and automated journeys) across email, push, in-app, and WhatsAPP. - Translate business briefs into actionable requests for creative and design teams. - Manage campaign calendar updates, ensuring alignment with brand and ecommerce teams. - Ensure content accuracy, personalization, and adherence to brand guidelines - Support A/B testing within Automated Lifecycle and BAU campaigns. - Own CRM revenue targets and optimize performance across channels. - Analyze results and implement data-driven improvements. Technical Competencies - CRM and lifecycle marketing expertise (MoEngage, Braze, Salesforce Marketing Cloud, or similar platforms) - Prepare weekly and monthly CRM performance reports covering KPIs (sessions, revenue, orders, CVR, AOV), and share clear observations on performance. Experience - Basic working knowledge of CRM platforms (MoEngage, Braze, Salesforce Marketing Cloud, or similar). - Understanding of lifecycle marketing and campaign execution. - Comfortable working with campaign data and generating basic reports. - Strong organizational skills to handle multiple campaign tasks at once. - Good communication and collaboration skills.

• Senior Executive - eCRM

  GMG · Dubai, United Arab Emirates