Performance Marketing Manager (B2C & B2B)

Role Overview Prism is a global consultancy with over 20 years of experience helping individuals and companies relocate, incorporate, and operate internationally. We serve two distinct audiences: · B2C: Individuals, retirees, and families seeking visas, residency, and citizenship by investment . · B2B: Corporations and entrepreneurs needing global expansion support, company incorporation, and corporate visa services. We are seeking an internationally experienced Performance Marketing Manager who can translate our complex, high-value services into measurable customer acquisition across both segments, converting traffic into qualified leads and revenue. Key Responsibilities 1. Dual-Audience Strategy & Execution · Develop and execute paid social (Meta, LinkedIn, TikTok) and search (Google Ads) strategies tailored to two distinct funnels: · B2C: Generate leads for visa, residency, and citizenship-by-investment applications. · B2B: Generate leads for corporate services including company incorporation, tax compliance, and employee relocation. · Leverage Prism's multilingual capability and international presence (Switzerland, Singapore, UAE, HK, USA) to create geo-targeted campaigns. 2. Conversion Optimization · Own the conversion funnel from ad click to consultation booking. Prism already offers a free initial consultation and a 24-hour submission guarantee – your job is to turn these USPs into high-converting landing pages and ad creatives. · Implement CRO (Conversion Rate Optimization) to increase lead-to-client conversion, ensuring we attract "approvable" cases (Prism only accepts cases they assess as approvable). 3. Content & Data-Driven Campaigns · Collaborate with the content team to promote and distribute Prism’s extensive library of guides, checklists, and policy updates (e.g., "Guide: start a company in Switzerland" or "10 reasons to live and work in Hong Kong"). · Use data to segment audiences: e.g., targeting "retirees" for the Philippines SRRV, "entrepreneurs" for company setups in Dubai or Singapore, and "HR teams" for corporate mobility. 4. Reporting & ROI · Track and report on KPIs including Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS) for both B2C and B2B channels. · Manage budget allocation to maximize ROI across different countries and service lines. Ideal Candidate Profile · International Experience: Proven track record of running performance marketing campaigns in multiple countries (Europe, Asia, Middle East). Must understand nuances in audience behavior and platform usage. · Dual-Funnel Expertise: Experience marketing both high-ticket B2C services (e.g., financial, legal, or immigration services) and B2B corporate services is a major plus. · Conversion-Focused: You are not a "likes" marketer. You can demonstrate case studies where you turned cold traffic into qualified leads or direct sales for high-consideration purchases. · Technical Skills: Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, Google Analytics, and landing page optimization tools. Compensation & Rationale Salary range up to USD 4'000 per month Why Prism? · Trust & Reputation: 20+ years of expertise, 2,500+ visa applications processed, and 200+ company setups completed. · End-to-End Impact: You will be marketing a genuine "one-stop-shop" that handles visas, tax, and compliance end-to-end. · Global Brand: Be part of a company that makes global opportunities accessible and well-managed

• Assistant Manager, Marketing and Branding (Performing Arts)

  West Kowloon Cultural District Authority · Hong Kong SAR

• Manager, Performance Marketing (MSE)

  Klook · Hong Kong, Hong Kong SAR

• Manager, Social Media and Performance Marketing

  West Kowloon Cultural District Authority · Hong Kong SAR

• Marketing Manager, CRM and Performance Marketing

  Hong Kong, Hong Kong SAR