Marketing Manager
CNTXT AIJob Description
Marketing Strategy & Execution - Develop and execute integrated marketing strategies aligned with business goals. - Plan and launch multi-channel campaigns to drive awareness and leads. - Support go-to-market (GTM) strategies for product launches and updates. Demand Generation & Growth - Drive lead generation and pipeline growth through: - Paid campaigns (Google, LinkedIn, Meta) - Organic channels (SEO, content, social) - Optimize campaigns for conversion, CAC, and ROI. - Collaborate with growth and sales teams to improve lead quality and funnel performance. Product Marketing (Munsit Focus) - Develop positioning and messaging for Munsit and other CNTXT products. - Translate technical AI capabilities into clear value propositions. - Create product-focused content such as: - Case studies - Landing pages - Sales collateral - Support product adoption through targeted campaigns and user education. Content & Brand - Lead content strategy, including: - Blog posts - Social media - Thought leadership in AI - Ensure consistent brand voice and messaging across channels. - Build CNTXT’s presence as a leader in AI innovation. Analytics & Performance Tracking - Track and analyze marketing performance using tools like: - Google Analytics - HubSpot / CRM platforms - Campaign dashboards - Monitor key metrics: - Leads and conversions - Campaign ROI - Engagement metrics - Generate insights to improve marketing effectiveness. Cross-Functional Collaboration - Work closely with: - Product team (for messaging and GTM) - Growth team (for experimentation and scaling) - Sales team (for pipeline and enablement) - Align marketing activities with overall business objectives. Qualifications - 5–7+ years of experience in marketing roles, preferably in tech, SaaS, or AI companies. - Strong experience in digital marketing and campaign management. - Experience in product marketing and go-to-market strategies. - Familiarity with analytics and marketing tools. - Strong communication skills, especially in simplifying technical concepts. Required Skills - Experience in AI or deep tech products. - Knowledge of B2B SaaS marketing and funnels. - Experience with CRM and marketing automation tools (HubSpot, Salesforce). - Familiarity with growth marketing and experimentation. - Experience working in a startup or high-growth environment. Preferred Skills - Strategic thinker with strong execution skills. - Data-driven and results-oriented. - Creative and customer-focused. - Proactive and self-driven. - Comfortable with ambiguity and fast-paced environments.
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