F&B Marketing Executive

Company not disclosed

Dubai, United Arab Emirates
Salary not specified
Posted
Full-time
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Job Description

Responsibilities: - Assist in planning and executing integrated marketing campaigns across digital, print, and instore platforms - Manage social media platforms, schedule content calendars, monitor engagement, and respond to customer interactions - Coordinate marketing activities from briefing through execution, ensuring projects are completed accurately and within agreed timelines. - Conduct regular outlet visits to monitor the implementation and condition of marketing materials, promotions, and brand assets. - Identify branding or marketing gaps within outlets and follow up on required corrective actions. - Ensure all outlets are consistently following approved brand guidelines and marketing standards. - Support in creating engaging content, including copy, visuals, newsletters, and promotional videos - Coordinate events, activations, pop-ups, and sponsorship activities to boost brand visibility - Monitor competitor campaigns, industry trends, and customer insights to support strategy development - Track campaign performance, generate reports, and suggest improvements based on analytics - Collaborate with design, sales, and operations teams to ensure consistent messaging across all touchpoints - Assist in managing influencer partnerships and external agencies for campaigns and promotions Maintain and update marketing databases, mailing lists, and contact directories - Ensure timely production and distribution of marketing materials, including brochures, menus, and signage - Support the execution of loyalty programs, customer engagement initiatives, and seasonal promotions Prepare presentations and proposals for internal meetings and external partnerships - Ensure compliance with branding guidelines and uphold quality standards across all assets Provide administrative support to the marketing manager/director on day-to-day tasks and projects - Assist in developing marketing strategy plans and promotional calendars - Analyse customer insights and market research to recommend new campaign ideas - Support the creation of brand guidelines, tone of voice, and style references - Track and report on competitor activity to identify opportunities and threats - Assist with creative briefs and coordinate with creative teams for content production - Maintain brand asset libraries, ensuring up-to-date and accessible resources - Support cross-departmental projects with marketing input and collateral - Help prepare marketing budget summaries and track campaign spending - Assist in performance review of marketing campaigns and contribute to optimization strategies - Monitor SEO performance and assist in optimising website content for better reach - Support email marketing campaigns, including content creation, scheduling, and tracking results - Help coordinate influencer and PR outreach campaigns to boost brand awareness Assist in producing case studies, testimonials, and success stories for marketing use - Track trends in customer behaviour to identify potential opportunities for campaigns - Coordinate with photographers/videographers for photoshoots and content production - Assist in developing seasonal campaign concepts and creative content themes - Support brand storytelling initiatives to ensure consistent brand voice across channels Skills: - Strong understanding of marketing principles and campaign execution - Proficiency in social media management and digital marketing tools - Excellent written and verbal communication skills - Strong organisational and project management abilities - Analytical skills to measure campaign performance and generate insights - Creativity and innovation in content and campaign ideas

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